It's been a crazy week in the Matrix world! We just wrapped up three fantastic events this week: NAB Show in Las Vegas, mediaXchange in Washington D.C., and the OAAA/TAB Convention in Boca Raton. These varying events proved that no matter the vertical, media ad sales efficiency is obtainable via Matrix. On top of that, we are set to unleash a product update next week that we've been demonstrating live at the events to much fanfare. For more on what’s included the next product release check out a few highlights below.

Matrix Product Updates

Media Market Forecast Powered by BIA/Kelsey is now available in the Matrix Premium Product. The Matrix CRM and Sales Intelligence release, available on April 30, 2016 to all customers, will significantly extend users’ capabilities for both budgeting and forecasting.

Leveraging the BIA/Kelsey data in the Matrix dashboard will enable users to:
• Estimate annual ad revenue growth
• Compare local markets to national averages
• Research and analyze spend by segment

The Latest From Inside the Matrix Blog

Raise Your Bottom Line

Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war.

Being a competitive salesperson is more demanding than ever in today’s ultra-competitive world. The media sales team of today cannot rely solely on corporate lunches and charisma to land deals. Today’s ad sellers must be consultative new business nurturers with a superior understanding of their company, technology, and the competition in order to provide value. At the end of the day they need to confirm that their sales activities and closed-deals are positively impacting the bottom line. Read more.

Did You Know?

Matrix Solutions has experienced more than 50% revenue growth, a 40% increase in their user base across new media verticals, and a continued renewal rate of more than 92%. Aggressively extending services beyond the broadcast market, we have added new clients from digital, out of home, print, radio and cable networks. More than $11 billion in advertising revenue was managed through Matrix in 2015, which includes a 15 % increase in digital revenue from 2014.

Matrix Minutes

Welcome to the Team, Dan Tallarico
Dan Tallarico has joined Matrix as our Marketing Manager! Dan’s been getting familiar with Matrix for a couple of weeks now and is fitting in well. Dan’s most recent position was Marketing Manager at WebKite, which creates actionable data publishing solutions for unique information. The platform enables individual businesses to efficiently promote and drive traffic to their services and products through a proprietary platform that harnesses the best practices of search engines and ad delivery platforms.

Matrix Out on the Town in Vegas
Tuesday night, the Matrix Team hosted a sushi and cocktail reception at Tao Bistro in Las Vegas. Thanks to the many in attendance who joined us to raise a glass to a successful NAB Show. Check out images from the party here.

Matrix Solutions Nominated for Engaging Pittsburgh Award
Last night, Matrix Solutions attended the "Engaging Pittsburgh: It's All About the People!" Reception. For over a decade, "Engaging Pittsburgh: It's All About the People!" (Formerly People Do Matter) has showcased efforts that have made a difference for employers and employees across the region by sharing lessons learned from over 150 organizations. Matrix was honored to be nominated by the Pittsburgh Human Resources Association as a finalist for this year's award.

Industry Insights

Fact is, Millennials are abandoning live TV
They spend more than half their time on digital, mostly mobile

Advertisers looking to target Millennials – and that includes just about everyone these days – take note: Live TV is not the place to find them. Anecdotally, this has long appeared to be true. Ratings for the adults 18-34 demo have been on the decline for some time, and a quick look around a college campus tells you that young people these days are glued to their mobile screens. Read more.

U.S. Digital Ad Spend Just 1% Below TV

Digital ad spending will make up 35.8 percent of total media ad spending in the U.S. this year, just 1 percentage point below TV’s share, according to a new report from eMarketer. Outlays on digital ads will hit $68.82 billion this year, while TV spending will total $70.6 billion – a $1.78 billion difference. Still, TV’s dominance in the U.S. ad market is unquestioned: spending on every other media channel combined – print, radio, directories, and out-of-home – doesn’t come as close to the TV total as the amount spent on all forms of digital advertising. Read more.

Upcoming Events

INTX: The Internet & Television Expo| Boston, MA | May 16 - 18 | Everything about media and communications is being reinvented. The way we watch. How we keep in touch. What buttons we press. What we know. How we play. In this world of amazing, accelerating change, now is the perfect time to reinvent the way we share ideas, the way we learn and the way we do business. Matrix is exhibiting this year in Booth #357. Connect with us at INTX.

Open Learning Sessions | Offered Regularly | Please see the schedule to attend an open learning session that interests you! Sessions teach you how to use Matrix to maximize your CRM and sales analytics.