More daylight is not the only thing in our future: we are a month away from our next major product release, are you ready? Catch a sneak peek below, as well as more insights on the Matrix platform, industry news, and even a few quick reads from our blogs. We will also be attending a handful of industry events in the upcoming months, so be sure to check out that information and let us know if you will be there, we would love to see you!
Matrix Product Updates
Next and Last Activity date have been added to the Master List!
Starting on April 16th The Master Account List will show you the last time an activity was completed and when the next activity is planned. This is extremely useful when determining if an Account should be reassigned due to inactivity and should help to re-enforce regular contact with your clients and prospects. Features such as this have helped Matrix users uncover as much as $100,000 or more in new revenue annually, and now we're making it even easier!
The Latest From Inside the Matrix Blog
Digital Ad Sales: More Analytical Than You Think?
Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. Initially, these analytics were reactive; they provided insight into “historical information” on what sales happened in the last month, year, etc., and you could tie in the sales professionals’ projections based on their forecast. Their forecast? We asked a few sales professionals what that entailed: intuition, gut, flat, 10% increase, etc. Read more.
Are You Headed for Success or Failure?
I’m often surprised at how many sales reps are not planning their pipeline. They aren’t aware of how many customers or prospects they need to pursue in order to achieve their revenue goal. I’m talking about old school backing into your number. For example: Assumptions: You need sales of $1,000,000 in 12 months. Read more.
Did You Know?
Matrix not only provides users with guidance from their expert Success Managers helping to ensure that they are getting the most of their CRM & sales intelligence platform, but Success Managers also provide regularly scheduled Open Learning Sessions to educate users on new features, product updates, or best practices for using Matrix to its fullest. It’s easy to join in on an Open Learning Session right from your computer. See the full schedule here.
Employee Spotlight
Todd Kettering, Director of Client Services
How would you describe your role at Matrix?
My job is to advocate for our most valuable resource, our customers. My teams’ areas of responsibility range from Customer Support to Project Management to Database Maintenance. Bottom line, my goal is for every client to walk away from every interaction knowing that they received World-Class Support, from a knowledgeable representative or through our best of breed, self-service tools!
What motivates you every day about coming to work?
Many things motivate me about working at Matrix Solutions; here are my favorite 2. First, having the opportunity to work with our customer base on delivering products and services that help make them faster, smarter, and more efficient in their jobs. There is nothing more gratifying than receiving feedback from a customer on how Matrix has made them more productive in their workday. Second, having the opportunity to work with a group of individuals, that are passionate about delivering best-in-breed products/services to our customers. Passion is contagious and at Matrix we all have the bug!
Where do you see Matrix in 2 years?
Easy, as the Enterprise Sales Analytic and CRM solution for any organization in the media space. We will continue to spend a great deal of time and energy building out products and services which suit the needs of the ever-changing media landscape. Our products benefit the entire enterprise, whether Broadcast, Digital, Print, etc. – Matrix has a product that fits your needs.
Industry Insights
Pi Day equation for politicians: Big data helps you make better decisions
Nearly 30 years since it was founded at the Exploratorium in San Francisco, Pi Day has become a joyous national symbol of the importance of math, science and education. But as much fun as it is, Pi Day also offers an opportunity for serious reflection upon the power of numbers and data — and why they must be embraced by more policymakers in making decisions that affect us today and in the future. Read more.
Here's What Digital Political Advertising Will Look Like in 2016
For the past 50 years, television has been the most effective medium for politicians looking to reach voters. This is about to change. According to a report released by the media tracking firm Borrell Associates in August, there will be more than $1 billion spent on digital political ads during the 2016 election season. Though this number remains well shy of what will be spent on television ads during the same time period, it is nonetheless a massive increase from the $160 million devoted to digital in the presidential election cycle four years ago. Read more.
Upcoming Events
NAA MediaXchange | Washington D.C. | April 17-20 | The largest annual gathering of newspaper and news media industry executives in North America, network with us and be part of the big idea exchange!
OAAA/TAB Conference and Expo | Boca Raton, FL | April 18-20 | This year's theme, The BIG Picture, is an exploration of the vital role that out of home advertising plays in the cross-platform landscape. Join us in Boca Raton for this great event.
NAB Show | Las Vegas | April 18-21 | One of the biggest industry events of the year is right around the corner, and we're headed to the Fabulous Las Vegas, Nevada to join in the great conversation! Are you headed to NAB? Stop by the Matrix booth or contact us to plan a meet-up.
Open Learning Sessions | Offered Regularly | Please see the schedule to attend an open learning session that interests you! Sessions teach you how to use Matrix to maximize your CRM and sales analytics.