February was off to the races and we are keeping you abreast of all that took place in this eNews, full of riveting info and opportunities. From blogs and new learning sessions to podcasts and candid conversation recaps! And don't forget, we are inching toward the end of Q1, so submit your Superhero Sales Success story AND vote for the 2020 Annual Matrix Sales Superhero before time runs out.
Dive in and happy reading!
In the News
Revenue Management is the Key to Optimization
As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the potential to increase revenue - but are you ensuring each sale is producing its highest profitability potential? It is not just about the top line, but rather optimization of each dollar secured. Revenue management is the key to optimization....
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March Open Learning Sessions
- Account List Management – Managers – March 2nd @ 2:00PM EST
- Account List Management – AE’s – March 4th @ 2:00PM EST
- CRM – Managers & AE’s – March 9th @ 2:00PM EST
- Deals – Managers & AE’s – March 11th @ 2:00PM EST
- Reports – Managers & AE’s – March 16th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – March 18th @ 2:00PM EST
- Monarch in Your Workday – Managers– March 23rd @ 2:00PM EST
- Monarch in your Workday – AE’s– March 25th @ 2:00PM EST
If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
Click HERE to subscribe.
Matrix Means Media Podcast
EPISODE 12: GUEST FRASER WOOLLARD, MEDIAOCEAN
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell sides when it comes to media advertising. The trio gets candid on combining linear and digital to serve audience and reach effectively. Additionally, they discuss the industry's evolution to omnichannel buying and what that means for existing and future workflows. Listen HERE>>>
Bonus Podcast! Listen in as our CRO, Brenda Hetrick joins Resonance AI's podcast with Shane Mehling, to discuss the value of advertising and its impact to future media ad sales HERE>>>
Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:
MARCH CANDID CONVERSATION:
Local Media Fights Back
March 16, 2021 2PM EST
Bucking the common narrative that local media is losing relevance against Big Tech, we spotlight innovation from the field that begs to differ!
Moderator Tim Hanlon (CEO, The Vertere Group) is joined by Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting) for this exciting conversation!
CLICK HERE to register to join the conversation!
FEBRUARY CANDID CONVERSATION:
What Local Media Advertisers Want
In the February Media Ad Sales Summit Candid Conversation, Brenda Hetrick, CRO of Matrix, moderated this anticipated conversation with Kathy Doyle (EVP, Local Investment, MAGNA Global) and Jennifer Hungerbuhler (EVP/MD, Local Video & Audio Investment, dentsu)- two media agency executives who account for the majority of local media ad spend from the buy-side- to find out what's working, what's not - and what lies ahead.
CLICK HERE to watch this conversation on- demand!
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Until next time, Happy Selling!