February 2021 E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

February was off to the races and we are keeping you abreast of all that took place in this eNews, full of riveting info and opportunities. From blogs and new learning sessions to podcasts and candid conversation recaps! And don't forget, we are inching toward the end of Q1, so submit your Superhero Sales Success story AND vote for the 2020 Annual Matrix Sales Superhero before time runs out.

Dive in and happy reading! 

In the News

Revenue Management is the Key to Optimization

As media companies evolve and shape shift, omnichannel revenue opportunities are emerging.  Sure, there is more inventory to sell, which innately provides the potential to increase revenue - but are you ensuring each sale is producing its highest profitability potential? It is not just about the top line, but rather optimization of each dollar secured. Revenue management is the key to optimization....

Read the full article HERE.

Discover More with Monarch

March Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch by joining some (or all!) of the latest group of Open Learning Sessions. These instructor-led training sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! See the list below to register for an upcoming session.

If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!


Helping the Team Hit Budget by Utilizing Matrix Reporting!
Our Q4 2020 Matrix Sales Superhero Has been revealed!
Congratulations to Jaclyn Lloyd! She stepped up during the challenges posed by the pandemic and went out of her way to learn more of the intricacies of the Matrix platform so that, in turn, she could teach those tips and tricks to her team. By teaching them how to best utilize various Matrix reports, everyone was able to accurately track their activity, helping the team to ultimately reach their budget! Check out the full winning submission here!
Do you want to be a Matrix Sales Superhero? Submit your Matrix Sales Success Story HERE for your chance to be the Q1 2021 Sales Superhero and learn more about what you actually win as a Matrix Sales Superhero HERE!

Feb eNews SSS Winner

Vote Now!
Who will be the 2020 Annual Matrix Sales Superhero?
It’s that time of year again for you to vote for the Annual Matrix Sales Superhero! Let us know who you think is the shining Matrix Sales Superhero of 2020 by checking out each quarterly winning submission from 2020 and cast your vote to tell us who YOU think should earn the title of ‘2020 Annual Matrix Sales Superhero’.

Feb-Mar eNews Annual SSS Voting

Subscribe to Receive Matrix Quarterly Insights
Subscribe to the Matrix Quarterly Insights emails so you can have the latest Media Ad Sales trends, Matrix news, and details on the next Media Ad Sales Summit sent right to your inbox! 

Click HERE to subscribe.

Quarterly Insights


Matrix Means Media Podcast


Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell sides when it comes to media advertising. The trio gets candid on combining linear and digital to serve audience and reach effectively. Additionally, they discuss the industry's evolution to omnichannel buying and what that means for existing and future workflows. Listen HERE>>>


Bonus Podcast! Listen in as our CRO, Brenda Hetrick joins Resonance AI's podcast with Shane Mehling, to discuss the value of advertising and its impact to future media ad sales HERE>>>


Media Ad Sales Summit Candid Conversations Series

The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:

Local Media Fights Back
March 16, 2021 2PM EST

Bucking the common narrative that local media is losing relevance against Big Tech, we spotlight innovation from the field that begs to differ!

Moderator Tim Hanlon (CEO, The Vertere Group) is joined by Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting) for this exciting conversation!

CLICK HERE to register to join the conversation!

March CC Register Image


What Local Media Advertisers Want

In the February Media Ad Sales Summit Candid Conversation, Brenda Hetrick, CRO of Matrix, moderated this anticipated conversation with Kathy Doyle (EVP, Local Investment, MAGNA Global) and Jennifer Hungerbuhler (EVP/MD, Local Video & Audio Investment, dentsu)- two media agency executives who account for the majority of local media ad spend from the buy-side-  to find out what's working, what's not - and what lies ahead.

CLICK HERE to watch this conversation on- demand!

CLICK HERE to listen in on it on the Matrix Means Media Podcast!

Feb CC On Demand


Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

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