Inside “The Realities of Cross-Platform Selling”

Cross-Platform Selling Is Here. Is Your Organization Ready?

Cross-platform selling isn’t a “nice to have” anymore. As advertising spreads across linear TV, CTV/OTT, streaming, digital video, and programmatic, buyers increasingly expect one integrated story not separate plans, reports, and teams for every screen.

To unpack what that really means in practice, Matrix Solutions brought together senior leaders from Fox, Sinclair, Horizon Media, Canvas Worldwide, and Prisma/Mediaocean for a private, invite-only panel ahead of NAB New York. The conversation quickly confirmed what many media executives already feel: the question is no longer if you should sell cross-platform it’s how to do it efficiently, profitably, and at scale.

Inside “The Realities of Cross-Platform Selling”

In our new interactive flipping book, The Realities of Cross-Platform Selling: How Media Organizations Can Get It Right, we distill the panel discussion into a practical guide for modern media sellers. You’ll explore: 

• What cross-platform selling really is and what it isn’t
• Why buyers now expect unified campaigns, measurement, and reporting across every screen
• The organizational shifts needed to align sales, strategy, and operations
• How unified data, audience identity, and flexible measurement unlock better results
• Where automation and AI can reduce friction and help your teams move faster
• You’ll also hear first-hand how leading organizations are rethinking workflows, order management, and revenue visibility to support omni-channel deals and more demanding buyers.

See the Full Experience

This teaser only scratches the surface. In the full flipping book, you can: 

• Dive deeper into the six core pillars of a cross-platform sales strategy
• Get the panelists’ direct quotes and best practices
• Access the full panel discussion video 

👉 Explore the full “Realities of Cross-Platform Selling” flipping book and video here.

If you’re ready to simplify cross-platform selling, strengthen your sales strategy, and give your teams the tools they need to win in a multi-screen world, this is a great place to start.