--- title: "January 2021 E-News: What's Happening at Matrix" description: Get caught up on all things Matrix, including ways to uncover revenue, stay on track and budget, and sell faster, smarter, and more efficiently! --- [Matrix Blog ](https://blog.matrixformedia.com) # [January 2021 E-News: What's Happening at Matrix](https://blog.matrixformedia.com/january-2021-enews) Written by [Team Matrix](https://blog.matrixformedia.com/author/celiavine) | January 28, 2021 We are already a few weeks into the ***New Year*** and full swing ahead with everything ***New***! ***New*** workflows, ***New*** candid conversations, a ***New*** Superhero Sales Success contest, not to mention*** New*** Open Learning Sessions! Dive and check-out all that is ***New*** in the January eNews below... and in the meantime a very Happy (and belated) ***New Year** *to you!  ## In the News Matrix Deploys National Media Ad Sales Workflow Matrix announces a new workflow now available within their Monarch media ad sales platform for national media ad sellers. Eliminating the need to piece together information, the national workflow auto aggregates and delivers the information needed from multiple sources across the sales ecosystem, allowing for increased efficiency in projecting future ad buys based on correct and real-time information. In turn, this creates more reliable planning and forecast accuracy for the national sellers’ portfolio. Read the full article [HERE.](https://blog.matrixformedia.com/news/matrix-deploys-national-media-ad-sales-workflow?hsLang=en-us)   ## Discover More with Monarch **New! Open Learning Sessions** With a New Year comes a new batch of Open Learning Sessions to help you stay current on the latest best practices and workflows to capitalize on within Monarch. These Instructor Led Training Sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! See the list below to register for an upcoming session. - [Monarch in your Workday – AE’s](https://register.gotowebinar.com/register/1181892948128929040)– January 28th @ 2:00PM EST - [Account List Management – Managers](https://attendee.gotowebinar.com/register/7909561607218916880) – February 2nd @ 2:00PM EST - [Account List Management – AE’s](https://attendee.gotowebinar.com/register/7680504747850977808) – February 4th @ 2:00PM EST - [CRM – Managers & AE’s](https://attendee.gotowebinar.com/register/5265759509953057805) – February 9th @ 2:00PM EST - [Deals – Managers & AE’s](https://attendee.gotowebinar.com/register/3681374249444499980) – February 11th @ 2:00PM EST - [Reports – Managers & AE’s ](https://attendee.gotowebinar.com/register/4515790325241884683)– February 16th @ 2:00PM EST - [Tagging & List Builder – Managers & AE’s ](https://attendee.gotowebinar.com/register/4477224954897689611)– February 18th @ 2:00PM EST - [Monarch in Your Workday – Managers](https://attendee.gotowebinar.com/register/4988249372185719307)– February 23rd @ 2:00PM EST - [Monarch in your Workday – AE’s](https://attendee.gotowebinar.com/register/3854232870506925323)– February 25th @ 2:00PM EST If you're a **Premium user**, we have you covered too! Check out our available on-demand learning sessions [HERE](https://www.gotostage.com/channel/534816013225087749) that cover an array of topics from list building and CRM, to reporting, forecasting, and more!    **You Could Be 2021's First Matrix Sales Superhero!*** *   The Matrix Superhero Sales Success Quarterly Contest has a great new look, but you can be rest assured that it’s the same great contest you look forward to every quarter! Even better, the window is open for your chance to be the first Matrix Sales Superhero of 2021. If you want the chance to win $250, have your sales win shared by Matrix, and also get a free registration to the next in-person Media Ad Sales Summit, share your Matrix Sales Success story with us today!   Check out the [Matrix Success page](https://www.matrixformedia.com/success?hsLang=en-us) for recent winners and inspiration! Share your Matrix sales success story with us[ HERE](https://info.matrixformedia.com/sales-success?hsLang=en-us).   **Maximize Success with the Matrix Kiosk*** *   The Matrix Kiosk is a go-to resource, available for both Monarch and Premium users. The Matrix Kiosk gives you access to product updates, the latest news and announcements, tips, tools, trainings, and more!  *Look for the icon in the bottom right corner of your screen for instant access to the Matrix Kiosk. *Learn more about the Matrix Kiosk [HERE](https://blog.matrixformedia.com/the-matrix-kiosk-your-all-access-resource?hsLang=en-us).   **Subscribe to Receive Matrix Quarterly Insights*** *   Subscribe to the Matrix Quarterly Insights emails so you can have the latest Media Ad Sales trends, Matrix news, and details on the next Media Ad Sales Summit sent right to your inbox!  Click [HERE ](https://share.hsforms.com/1t3956G99TXCNGEbGnzVc0g150jm?__hstc=68298446.a0c25d16b28b8eff8971db64c005064a.1606852757095.1611768137778.1611772184665.103&__hssc=68298446.8.1611772184665&__hsfp=2873996859)to subscribe. ## Media Ad Sales Summit Candid Conversations Series The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. If you missed our previous conversations, you can catch them all [HERE](https://www.matrixformedia.com/en-us/media-ad-sales-summit-candid-conversations?hsLang=en-us), or listen to the podcast versions [HERE](https://info.matrixformedia.com/en/podcast?hsLang=en-us). In the meantime, check out the next Candid Conversation details below: **FEBRUARY CANDID CONVERSATION:** *What Local Media Advertisers Want* February 16, 2021 2PM EST In our next Media Ad Sales Summit Candid Conversation, we heat up two seats from the buy-side of the aisle and tee up conversation with some of local media's leading ad spenders to find out what's working, what's not - and what lies ahead. [REGISTER HERE](https://us02web.zoom.us/webinar/register/WN_CJM5xcszTP2xpyiC3kmAFw) to join us for our February 2021 Candid Conversation as Brenda Hetrick, CRO of Matrix, moderates this anticipated conversation with Kathy Doyle (*EVP, Local Investment, *MAGNA Global) and Jennifer Hungerbuhler (*EVP/MD, Local Video & Audio Investment, *Dentsu Aegis).   **JANUARY CANDID CONVERSATION:**** **LOCAL TV'S (HAPPY?) NEW YEAR: VIEWS FROM THE TOP We kicked off the New Year with an executive-level view from top leaders of some of the most influential media companies today, discussing what's ahead for the local broadcast television business in 2021. Access the on-demand webinar [HERE](https://online.flippingbook.com/view/287817/) or listen to the podcast [HERE](https://blog.matrixformedia.com/candid-conversation-series-local-tvs-happy-new-year-views-from-the-top?hsLang=en-us).   ***Until next time, Happy Selling!*** [View full post](https://blog.matrixformedia.com/january-2021-enews) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Team Matrix" }, "dateModified" : "2021-01-28T17:43:08.068Z", "datePublished" : "2021-01-28T17:38:21Z", "headline" : "January 2021 E-News: What's Happening at Matrix", "image" : { "@type" : "ImageObject", "height" : 628, "url" : "https://f.hubspotusercontent00.net/hubfs/1913602/January%20Feature%20Image2.jpg", "width" : 1200 }, "mainEntityOfPage" : "https://blog.matrixformedia.com/january-2021-enews", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "Matrix Blog" } } ```