This January eNewsletter has everything from news today of our partnership with Aspirant, to our first Superhero Sales Success winner, to coverage of the Media Ad Sales Summit, a new Build Your Own Report (BYOR) module, upcoming events and more. We are starting 2019 strong and won't let up on the proverbial pedal. Read on for more exciting news!
Matrix Solutions today announced a new alliance with Aspirant, a leading global management consulting and technology firm. This relationship provides global media enterprises with greater customization capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements.
Aspirant’s alliance with Matrix Solutions provides media organizations greater opportunities to further customize their workflows within the global ad sales platform, enabling sales teams to tailor their experiences within Monarch to better meet their specific goals. Further, Aspirant will allow media organizations to leverage the Monarch platform to integrate other systems and technologies, enabling easier dissemination throughout sales organizations. By seamlessly automating into existing systems, the partnership will help organizations leverage their data in new ways and achieve continued growth and improvement of these unique processes, while allowing the Monarch base platform to focus on its core: leveraging interoperability within the desired solution stack.
“Robin Flynn’s expertise and insights around key analytical trends in the media industry will play a pivotal role in helping set the stage for two days of sessions focused on advancing the way we buy and sell media advertising,” shared Mark Gorman, CEO, Matrix Solutions. “We are very delighted to have her joining us for this dynamic and niche event, that will prove valuable for attendees whom are representative of all media market verticals.”
Mark Gorman, CEO Matrix Solutions, shares his insights with MediaPost for what 2019 has in store for Video Advertising and
With 2018 in the rear view mirror, Video Insider decided to reach out to some of the smartest people in video advertising to try to figure out what this year will bring for the business. Digital and streaming video continues to accelerate at a rapid pace, both in terms of consumer adoption, advertiser adoption, and technological change.
We Have a Winner - Matrix Solutions' Superhero Sales Success!
The first Superhero Sales Success quarterly initiative has come to a close, and the winner is...
LAUREN BREAKELL, WDBJ7
Lauren earned herself (and was able to take advantage of) complimentary registration to the recent Matrix Solutions' 3rd Annual Media Ad Sales Summit, as well as a $250 gift card, and her success story front and center here:
Challenge: Keep my title of New Business Leader for the entire 2018 year!!!
Solution: Put the Matrix App on my phone. "So that anywhere I go, anytime day or night, I passed a wrapped vehicle, a building, a billboard or meet a stranger out and about...I can go to my Matrix app, pull up accounts and right then and there enter the business name, contact info, notes about where and when I met them."
Key Benefits: I get the ease of 24 hour access to Matrix. I know who and how and when and where I have run across a new account. The Matrix app has simplified my processes and lets my managers know who I am calling on and what my activities are for the day/week. Added bonus? Sending my activities to my Outlook calendar and getting daily schedules from Matrix to my e-mail.
If you missed the first go around, that's ok! We are kicking off our second round of Superhero Sales Success from now through March 31, 2019, so be sure to share your sales success here. And remember, you can submit as many stories as you have successes - and we know you have a lot! One entry could win you a $250 gift card and complimentary registration for the 4th Annual Media Ad Sales Summit 2020!
New! Try the Build Your Own Report Feature in Monarch
If you are a manager using Monarch and would like more information on the limited release BYOR, please contact your success manager.
Don’t Miss Our CEO, Mark Gorman speaking on the Solutions Stage at 2:30PM, Tuesday February 26, 2019 on Cleaning Up Your Ad Data Act: How to Reduce Data Inefficiencies and Drive Revenue Data is king – and media companies are a treasure trove of data, especially when it comes to the ad tech workflow. In this session and drawing from case studies of media companies that have incorporated Monarch into their internal tech stack as a centralized platform, learn how the platform assists in understanding data across all silos to drive better content monetization.
Until next time, Happy Selling!