July 2021 E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

July has been an exciting month for Matrix and we are eager to show you all the latest insights! In this edition of the Matrix eNews, you will find some exciting news about our very own CRO, Brenda Hetrick, an in-depth look at 'Automating the Ad Buy' as published on NextTV,  an exclusive first look at the  2022 Media Ad Sales Summit Agenda, the newest batch of Open Learning Sessions for July & August, our Q2 2021 Matrix Sales Superhero, and an invitation to join our free August Candid Conversation on 'Automating the Ad Buy'.
This is a jam-packed eNews edition so make sure to keep reading!

In the News

Brenda Hetrick Chosen as Honoree for Cynopsis 2021 Top Women in Media Awards

The Matrix Solutions team is proud to congratulate our own very CRO, Brenda Hetrick, for having been chosen as an honoree in the Corporate Visionaries Category for the Cynopsis 2021 Top Women in Media Awards.

Brenda is driven by bringing benefit to the media ad-tech industry and is avidly aware that to drive the industry forward, it takes more than just one company to generate change. She has been a trailblazer in developing new paths for industry leaders to join together to assess the issues faced within the ad-tech industry.

Read the full article here >>>

Brenda Cynopsis Win 1200


Ad Decisions Driven by Better Data

Sponsored Content from Matrix as published on NextTV.com:  Today’s advertisers have more options than ever before.  Choices for television viewers are expanding due to an ever-growing array of FAST (Free, Ad-Supported Television) linear channels and on-demand OTT services that offer an astonishing variety of fully or partially ad-supported tiers. Broadcasters also have a range of other ad-supported products to sell, including advertising on their websites and other public-facing properties such as social media accounts and sponsored content outlets...

Read the full article here >>>

Ad Decisions Driven by Better Data 1200


Automation is Transforming TV Ad Buying

Sponsored Content from Matrix as published on NextTV.com: Television advertising is a high-volume, transaction-oriented business.  Every hour that a linear channel is on the air, new inventory is generated in the form of ad “avails,” each of which can be sold individually or as part of a larger campaign. In many cases, purchases require a series of back-and-forth communication steps between buyers and sellers, including RFPs, proposals, orders, confirmations, log reports and invoices. Each of these steps must be executed accurately and properly documented for tracking and accounting purposes. These processes are made even more complex due to inventories and prices that can change rapidly, and a growing trend among advertisers of making ad buys closer to airtime...

Read the full article here >>>

Automation is Transforming TV Ad Buying 1200


Media Ad Sales Summit 2022!

Did you know that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022? Make sure to mark your calendars now for the January 19 - 21 event! And here is a first look at Agenda. So why wait? Reserve your seat now to be part of the conversation! Early bird registration rate in effect through August 31, 2021!

Summit Image


Discover More with Monarch

July/August Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch by joining some (or all!) of the latest group of Open Learning Sessions. These instructor-led training sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! Check out the list below to register for the  upcoming session (or sessions!) you'd like to attend:

If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!



Q2 Matrix Sales Superhero Winner Announced! 

Our second Matrix Sales Superhero of 2021 maximized efficiency and tracked activities like a champ in order to dominate year over year new local direct business!
In addition to earning a $250 gift card and his success story featured here and compiled into the Matrix Solutions' winner’s playbook, our Q2 winner has also received a complimentary registration to Matrix's next in-person Media Ad Sales Summit, happening this coming January 2022 in Miami Beach, FL! Check out the Q2 winning submission here.
The Q3 2021 Matrix Sales Superhero Quarterly Contest is now underway! Superhero Sales Success submissions are accepted on a rolling basis. Share yours today to be entered into next quarter's drawing for the chance to join Matrix, industry professionals, and other Sales Superheroes at the next Media Ad Sales Summit, have your success story featured front and center, and get a $250 gift card!  We will accept your Q3 Matrix Sales Success stories from now through September 30, 2021... and don't forget, you can submit as many as you wish!
Need an extra push to help you know what you should submit for your sales wins? Check out our updated Winners Playbook here to see each winning submission and honorable mentions!
Q2 SSS Winner

Media Ad Sales Summit Candid Conversations Series

The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:

Ad Buy/Sell Automation: Now and When? 
August 17, 2021 at 2pm EST

The TV industry’s march toward automating ad processes and improving transactional efficiencies is well underway - but just how quickly and judiciously is up for debate. What’s been done, what’s still left to do - and how can “both sides” of the ad supply/demand equation better partner to speed up success? 

Join us for this impactful conversation with: 
  • Joe Lampert, Senior Program Manager, CNOmniMedia, Moderator
  • Mark McKee, SVP Chief Revenue Officer, FreeWheel
  • Jay Stevens, President, Hudson MX
  • Fraser Woollard, SVP Business Development, MediaOcean
  • Mark Gorman, CEO, Matrix Solutions

CLICK HERE to register for the upcoming conversation!


Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

Subscribe to Email Updates

Recent Posts