In the News
Brenda Hetrick Chosen as Honoree for Cynopsis 2021 Top Women in Media Awards
The Matrix Solutions team is proud to congratulate our own very CRO, Brenda Hetrick, for having been chosen as an honoree in the Corporate Visionaries Category for the Cynopsis 2021 Top Women in Media Awards.
Brenda is driven by bringing benefit to the media ad-tech industry and is avidly aware that to drive the industry forward, it takes more than just one company to generate change. She has been a trailblazer in developing new paths for industry leaders to join together to assess the issues faced within the ad-tech industry.
Ad Decisions Driven by Better Data
Sponsored Content from Matrix as published on NextTV.com: Today’s advertisers have more options than ever before. Choices for television viewers are expanding due to an ever-growing array of FAST (Free, Ad-Supported Television) linear channels and on-demand OTT services that offer an astonishing variety of fully or partially ad-supported tiers. Broadcasters also have a range of other ad-supported products to sell, including advertising on their websites and other public-facing properties such as social media accounts and sponsored content outlets...
Automation is Transforming TV Ad Buying
Sponsored Content from Matrix as published on NextTV.com: Television advertising is a high-volume, transaction-oriented business. Every hour that a linear channel is on the air, new inventory is generated in the form of ad “avails,” each of which can be sold individually or as part of a larger campaign. In many cases, purchases require a series of back-and-forth communication steps between buyers and sellers, including RFPs, proposals, orders, confirmations, log reports and invoices. Each of these steps must be executed accurately and properly documented for tracking and accounting purposes. These processes are made even more complex due to inventories and prices that can change rapidly, and a growing trend among advertisers of making ad buys closer to airtime...
Media Ad Sales Summit 2022!
Did you know that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022? Make sure to mark your calendars now for the January 19 - 21 event! And here is a first look at Agenda. So why wait? Reserve your seat now to be part of the conversation! Early bird registration rate in effect through August 31, 2021!
Discover More with Monarch
July/August Open Learning Sessions
- Account List Management – AE’s – July 29th @ 2:00PM EST
- CRM – Managers & AE’s – August 3rd @ 2:00PM EST
- Deals – Managers & AE’s – August 5th @ 2:00PM EST
- Reports – Managers & AE’s – August 10th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – August 12th @ 2:00PM EST
- Monarch in Your Workday – Managers– August 17th @ 2:00PM EST
- Monarch in your Workday – AE’s– August 19th @ 2:00PM EST
If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
Q2 Matrix Sales Superhero Winner Announced!
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:
Ad Buy/Sell Automation: Now and When?
The TV industry’s march toward automating ad processes and improving transactional efficiencies is well underway - but just how quickly and judiciously is up for debate. What’s been done, what’s still left to do - and how can “both sides” of the ad supply/demand equation better partner to speed up success?Join us for this impactful conversation with:
- Joe Lampert, Senior Program Manager, CNOmniMedia, Moderator
- Mark McKee, SVP Chief Revenue Officer, FreeWheel
- Jay Stevens, President, Hudson MX
- Fraser Woollard, SVP Business Development, MediaOcean
- Mark Gorman, CEO, Matrix Solutions
CLICK HERE to register for the upcoming conversation!
Until next time, Happy Selling!