We are officially into summer and as the weather has been heating up, Matrix has been riding our own heat wave! We have had consistent growth and developments in our team, product, and customer focus… with more coming. Our purpose to reduce friction in the buying and selling of advertising inventory and to deliver the most intuitive and advanced product continues to drive us, so grab a comfortable spot in the shade and read on! Our newest Product Insights blog, the next available group of Instructor Led Training Sessions, the latest Matrix Means Media Podcasts, and our newest hire (hint: it’s our VP of Enterprise Sales) are only the beginning!
Inside Matrix
Check Out the Latest Post in the Product Insights Blog Series!
In the latest Product Insights blog, Matrix CTO Adam Gotlieb, is breaking down how MDM processes work and how they relate to Matrix. Leading into the Matrix Matcher, Gotlieb explains what the Matrix Matcher Service is and the important role that it plays in providing Matrix customers with the most accurate forecasting and reporting so that they always have a holistic and clear view into their business. In the News
Matrix Hires Biren Bharucha as VP, Enterprise Sales
In this new role, Bharucha will expand the Matrix product suite’s exposure while simultaneously leading the company’s sales efforts globally
Matrix announces the addition of industry-veteran Biren Bharucha to the Matrix team as VP, Enterprise Sales. In this new role, Bharucha will lead the company’s business development efforts globally, extending their customer footprint into all media sectors. Additionally, Bharucha will help introduce the company’s new Matrix Sales Gateway to market. The Matrix Sales Gateway, announced last year, is a sell-side dedicated platform, built with TIP compliant API’s that will support tech-enabled negotiations and fully automated workflows.
Relying on his 20 years of media technology expertise and sales leadership, Bharucha will play a fundamental role in elevating Matrix’s position in both existing and new markets...
Read the Full Press Release Here>>
In The Market
Don't Miss This On-Demand Webinar
Mark Gorman, CEO, Matrix Solutions, recently participated in an industry-wide webinar, entitled "Optimizing Spot TV In A Challenging Economy". The webinar covered geo-targeting, impression-based selling, performance-based campaigns, and the roll-out of technologies to streamline and optimize transactions.
Matrix served as both a sponsor and contributor to this webinar, produced by TVNewsCheck.
Register and access the full webinar here>>
Get Superhero Submission Inspiration!
Check out the stories that have earned our Superhero's their titles... and the great prizes that go along with it! Download this winner's playbook in order to get your own gears turning and learn some new tricks along the way with these winning stories and honorable mentions.
Download the Superhero Sales Success Winners eBook Here>>
Submit your success stories for a chance to be the Q2 Sales Superhero!
The submission window for Q2 Superhero Sales Success Stories is already coming to a close on June 30th! Act fast to be entered into this quarter's drawing by sharing your Matrix Sales Successes today. You could join Matrix, industry professionals, and other Sales Superheroes at the 2021 Media Ad Sales Summit next January in Miami Beach, FL, have your success story featured front and center, and get a $250 gift card! Submit today and don't forget, you can submit as many Matrix sales successes as you wish!
Submit your Success Stories Here >>
Matrix Means Media Podcast!
Brenda Hetrick, CRO of Matrix continues to bring great episodes to her exciting podcast series, sharing an insider viewpoint on how process, technology, and consumer behavior are propelling the automation evolution of ad buying and selling. Listen in as Brenda interviews key industry leaders that are not only deep in the trenches of the evolution, but integral and influential to driving it forward in the Matrix Means Media podcast.
Subscribe to the Matrix Mean Media Podcast Here>>
Check out the latest episodes!
EPISODE 6: GUEST ZACH CROSS, REVENUE ANALYTICS
Listen in as Brenda and Matrix’s CTO, Adam Gotlieb chat with Revenue Analytics’ President, Zach Cross about how ‘the time is now to do more with less’. Covering an array of topics, the trio talks to how Revenue Analytics has focused on being a hero for their customers during COVID 19, to the need to get data into the ecosystem and better leverage it across platforms, to a call for more automation, it’s all here.
EPISODE 5: GUEST TIM HANLON, VERTERE GROUP
Listen in as Brenda interviews Vertere Group's Tim Hanlon, to discuss how media companies are utilizing the time now to 'fix what's broken'; identifying mission critical steps to advancing traditional business models for the future.
Matrix's LinkedIn Community Group
During this time of social distancing, Matrix is contributing to the virtual collaboration effort. We have created a platform to help everyone stay connected while staying up to date on all things industry and Matrix. We invite you to visit and join the Matrix Solutions Community group on LinkedIn today!
Join the Matrix Solutions Community group here>>
Upcoming Events
The 2020 Radio Show is a convergence of all who thrive in the audio and media space. The most creative minds in broadcasting, podcasting and streaming come together to collaborate, strategize, network and have some fun. Attendees will gain valuable insights from innovators and influencers in radio, advertising and beyond.
Due to concerns of COVID-19, this event has been moved to a digital platform. Stay tuned for more details on Matrix's participation.
On the heels of a recent rebrand, this year's event will allow for an expanded attendee base and provide enhanced programming for station staff, from sales and management to news operations. Now open to stations in small and mid-size markets (DMAs 50+), SMTE offers attendees the tools and knowledge to overcome obstacles and break through the barriers confronting their businesses and careers, thus reflecting the event's 2020 theme “Break Through.”
Due to concerns of COVID-19, this event has been moved to a digital platform. Stay tuned for more details on Matrix's participation.
TVB is announcing (Alt) Forward 2020, an adaptation of the annual Forward Conference in light of COVID-19 concerns. (Alt) Forward 2020 is a multi-dimensional, virtual experience that will take place on Oct. 1 for our members, agencies, and customers.
We’re calling this year’s event (Alt) Forward 2020 to reflect an alternate approach to delivering top-notch programming for our members and partners, and driving value for our sponsors.
Matrix is a sponsor of this exciting event so stay tuned for more details on Matrix's Participation.
The Hispanic Radio Conference is an annual opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting. Since its inception in 2007, this conference has addressed issues specific to Hispanic radio, as well as the industry overall. As the Hispanic population has grown to an increasingly large segment of the country every year, one with huge economic and social implications, so, too, has Hispanic radio grown.
With Matrix Solutions’ expansion into the LATAM market last year with our Mexico City office, our team is excited to attend this event. Connect with us at the conference so we can discuss how Matrix can efficiently connect your data and boost your prospect-to-cash process.
Until next time, Happy Selling