We are excited to share with you our June eNewsletter, introducing our very first CEO Quarterly Update. The update, featuring our CEO Mark Gorman, shares key takeaways from the floor of the Programmatic TV Summit in NYC earlier this month, exciting new updates on the horizon for our Monarch media ad sales platform, and a did you know tip for making the most of Matrix Solutions’ platform.
Chatter on whether brands and agencies will accept a common currency, like CFlight, and debate on what the life expectancy for standardized metrics will be in the midst of digitization have saturated the industry.
NBCUniversal’s is making an authentic bid to better standardize impressions, but the shelf-life of a metric devised by a traditional broadcast powerhouse won’t outlive the impact of digital. Today’s notion of a common currency will undergo a handful of permutations with the introduction of future consumer platforms and digital’s increasing clout.
Although the chain reaction caused by the updates is expected and might even be considered a hiccup, the real mayhem comes to fruition when tech companies deliver a short-sited vision; not fully understanding how their solution and its functionality fits amongst the entire workflow at-hand. This creates a domino effect of workflow disruption - and not ‘disruption’ in a good way!
Partnering with technology companies that possess a vision for the future, a willingness to work with others who are playing in the same sand box, and deliver a valuable return on investment is vital.
Here are 5 keys to ensuring you are working with a technology partner whose solution has your best interest (and bottom line) in mind.
Open Learning Sessions: Tap into our on-demand open learning sessions to get the latest tips for and/or refresh forecasting, reporting, prospecting, and more.
Did you know? Matrix Solutions mobile product enhances your overall Matrix media ad sales platform experience and in turn results? Hear the latest success story and how to use mobile to your advantage in the latest CEO quarterly update.
We are very excited for this event, now in its 3rd year, as we are really ramping things up - bringing together both advertising buy and sell side perspectives to the agenda and providing a forum where industry leaders can write the rules for advancing media ad sales.
Designed for media, advertising, and technology executives, the Summit focuses on:
This event has provided past attendees with valuable insights and networking opportunities, as well as full access to candid conversations and industry leaders and we are very much looking forward to expanding upon what has been established to deliver an even greater experience with more exposure and access to what’s driving the future of media ad sales.
We do have a Super Early Bird Registration rate of $499 that is good from now through August 1, 2018 – so if you want to capitalize on the lowest registration rate, do so now. Register here.
If you would like to be kept up-to-date on all Media Ad Sales Summit updates, you can subscribe here.
Look forward to seeing you there!
Get ready to think big at the 2018 Radio Show. Featuring hands-on sessions, networking, and industry innovation. Join us in booth # 9 to see what's new or schedule a time to meet with us here.
Until next time, Happy Selling!