As the media industry undergoes a seismic transformation, Matrix is accelerating its own evolution. During his closing remarks at the Media Ad Sales Summit breakfast in New York, CEO Mark Gorman shared how the company is deepening its commitment to future-focused innovation with AI at the center of that journey.
For Matrix, 2025 was a pivotal build year, and the work underway is laying the foundation for a stronger, more intelligent, and more connected sales ecosystem in 2026.
Let’s explore what’s ahead.
Matrix’s product direction centers on developing smarter, more connected workflows that help organizations manage complexities, unlock automation, and make better informed, more efficient revenue decisions.
Our company’s innovation roadmap is guided by two parallel priorities: expanding our product suite through new AI-native capabilities and enhancing our signature platform, Monarch, with deeper intelligence across the sales workflow.
Together, these efforts are designed to empower teams with clarity, speed, and unified data — foundational elements for any modern cross-platform media sales strategy.
SideVine is Matrix’s newest, AI-driven data management and storage solution. Designed to intelligently read, interpret, and categorize materials uploaded into the system, SideVine allows teams, partners, and integrators to build custom applications on top of a smart, scalable foundation.
Mark highlighted two early applications now in development:
One client’s long-standing challenge — managing and auditing retransmission agreements — is being reimagined through SideVine.
The new application will automatically read contracts, generate monthly billing, handle reconciliation, and streamline auditing processes. The estimated outcome: a 75–80% reduction in cost and effort.
Powered by SideVine’s intelligence, the new Locker will:
SideVine signals the next phase of Matrix’s innovation strategy and a major step toward a more adaptive, insight-driven sales organization — one where data becomes an asset, not a burden.
Monarch remains the centralized hub for account management, pipeline visibility, revenue intelligence, cross-platform workflows, and enterprise-wide reporting. AI advancements, however, will increasingly enhance what sellers, managers, and executives can accomplish inside the platform.
Mark outlined three levels of AI enablement underway:
1. Simplifying Daily Workflows
AI will streamline tasks users perform today, surfacing insights, reducing manual steps, and making everyday work faster and more intuitive.
2. Turning Data Into Actionable Insights
Media companies hold far more data than their teams have time to interpret.
AI will help Monarch:
3. Forecasting Market Movement and Revenue Potential
The next major evolution is intelligence that interprets both internal data and external market signals.
Monarch will be able to highlight:
This is the foundation for a unified, insight-driven future — one where teams can execute cross-platform selling with greater confidence and clarity.
Everything Matrix is building, from SideVine to Monarch’s new AI-driven evolutions, is designed to help media organizations operate as a more connected, efficient, and intelligent unit in 2026.
This next phase will deliver:
In a fragmented media world, unifying data, decisions, and workflows is the key to delivering true cross-platform excellence.
👉 Read our companion blog: “The Realities of Cross-Platform Selling.”
See how AI-driven sales intelligence can transform your operations in 2026.