---
title: Developing Sales Empathy - Matrix Media Sales Podcast Episode 10
description: Developing Sales Empathy - Matrix Media Sales Podcast Episode 10
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Developing Sales Empathy - Matrix Media Sales Podcast Episode 10](https://blog.matrixformedia.com/matrix-media-sales-podcast/developing-sales-empathy-episode-10-media-ad-sales-podcast)

 Written by [Dan Tallarico](https://blog.matrixformedia.com/author/dan) | December 22, 2016

 

In this episode of the podcast we have [Sean Ammarati](http://seanammirati.com/), an entrepreneur who has spent years understanding and growing relationships with advertisers. His secret to success? Empathy.

Sean ([who is speaking at our Sales Symposium](http://matrixformedia.com/conference)) talks about his history of selling advertising and managing relationships by knowing exactly what clients are looking for in terms of ROI. When you understand the needs of your client *and* know the details of the demographics visiting your properties, you can deliver highly-targeted campaigns to an engaged audience.

In this podcast episode, Sean and I discuss:

- How to build a consultative sales team.
- The advantage your sales team has over Google or Facebook.
- Why you might want to focus on buying your client lunch instead of having them fill out an insertion order.

Subscribe - [Soundcloud](https://soundcloud.com/user-328292058) | [iTunes Feed](https://itunes.apple.com/us/podcast/matrix-solutions-media-sales/id1139811278?mt=2)

[View full post](https://blog.matrixformedia.com/matrix-media-sales-podcast/developing-sales-empathy-episode-10-media-ad-sales-podcast)

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