---
title: Sales Enablement for Modern Media Sales Organization - Matrix Media Sales Podcast Episode 8
description: Sales Enablement for Modern Media Sales Organization - Matrix Media Sales Podcast Episode 8
---

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# Sales Enablement for Modern Media Sales Organization - Matrix Media Sales Podcast Episode 8

 Posted on  November 14, 2016  by [Dan Tallarico](https://blog.matrixformedia.com/author/dan)

[matrix for media podcast](https://blog.matrixformedia.com/topic/matrix-for-media-podcast), [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast), [media sales podcast](https://blog.matrixformedia.com/topic/media-sales-podcast), [sales podcast](https://blog.matrixformedia.com/topic/sales-podcast)

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In this episode of the [Matrix Media Sales Podcast](https://soundcloud.com/user-328292058/sales-enablement-for-modern-media-sales-organizations-matrix-media-sales-podcast-episode-8), we talk with Eileen Fredette, Director / Success Management, about what is most important for media sales organization. More importantly, we discuss how these organizations can use sales enablement techniques to improve sales.

As the sales environment changes, media sales teams are forced to be consultants. They need to understand the advertising landscape and prescribe proper solutions to their clients. Also in this episode we talk about:

- How can a sales team embrace new technology and processes?
- How does sales enablement lead to a shorter sales cycle and more leads?
- How can a sales enablement tool surface the right data at the right time?

You can stream the [Matrix Media Sales Podcast](https://soundcloud.com/user-328292058/sales-enablement-for-modern-media-sales-organizations-matrix-media-sales-podcast-episode-8) below or subscribe to our [feed on iTunes](https://itunes.apple.com/us/podcast/matrix-solutions-media-sales/id1139811278) to get the podcast directly on your phone!

 Tags: [matrix for media podcast](https://blog.matrixformedia.com/topic/matrix-for-media-podcast), [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast), [media sales podcast](https://blog.matrixformedia.com/topic/media-sales-podcast), [sales podcast](https://blog.matrixformedia.com/topic/sales-podcast)

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