Congratulations to our 2024 Matrix Sales Superhero Runner-Up, Maggie O’Hea of Nexstar Media Group - KTVI FOX 2 & STL CW 11!
In addition to having her success story featured on the Matrix website and compiled into the Matrix Solutions' winner’s playbook, she's also earned $500!
Check out the full winning submission below...
Solution:
By leveraging Matrix, I was able to efficiently track my performance, prioritize key accounts, and uncover upselling opportunities. Matrix's real-time performance tracking allowed me to stay on top of my goals, while its account insights helped me identify new opportunities for growth across various platforms. This enabled me to adjust my sales strategies dynamically throughout the year, ensuring that I exceeded both TV & digital targets.
Key Benefits:
TV Sales: Matrix played a critical role in helping me surpass TV sales goals throughout 2024:
Q1: 145% to goal
Q2: 173% to goal
Q3: 134% to goal
Q4: 239% to goal (as of 12/3/24)
Digital Platform Sales: Matrix also provided valuable insights into my digital sales strategy, enabling me to achieve:
Q1: 107% to goal
Q2: 336% to goal
Q3: 203% to goal
Q4: 224% to goal (as of 12/3/24)
Sponsorship Success: Matrix's account management tools allowed me to close major sponsorship deals, including the 2024-2025 School Closings/Snow Day Sponsorship, the 2024 LIV Golf Sponsorship, and the 2024 Dog Walking Forecast
Matrix function(s) utilized to achieve this success:
Forecasting & Performance Tracking: Matrix's forecasting tools kept me on track to exceed both my TV & digital goals throughout the year. With each quarter, I was able to pivot based on real-time data and trends.
Account Management: Matrix's insights allowed me to prioritize high-potential accounts and ensure consistent upselling. This helped in securing new clients and sponsorships, such as those tied to seasonal events and specialized forecasts.
Reporting & Dashboards: The ability to create custom reports allowed me to communicate success to clients and our internal team, fostering greater trust and collaboration.
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