In this November eNews you can uncover the latest happenings at Matrix, from how the team is growing and utilizing Matrix's Kiosk, to capitalizing on all Monarch capabilities through a variety of Open Learning Sessions. And don't forget to submit your sales success story for a chance to be the final Sales Superhero of 2020.
Holiday plans canceled and in need of something to look forward to? Then register to join us live for the next Media Ad Sales Summit Candid Conversation: 'WTF Just Happened (And What's Ahead) on Tuesday, December 15th at 2PM EST. And in case you missed the first few conversations, you can view them as either on-demand webinars or podcasts on your favorite streaming service, Spotify, Google, or Apple podcasts.
Stay safe, stay healthy and look out for one another. Wishing you a Happy and Heartfelt Thanksgiving!
In the News
Key Additions to Matrix Team Positions them for Accelerated, Strategic Growth
Matrix continues its growth trajectory by adding key roles and new hires across various departments. This internal growth strengthens Matrix's ongoing global expansion, extending their customer footprint into all media sectors, and bolstering the product portfolio suite. Matrix is positioned to accelerate development and deployment efforts, specifically with the Matrix Sales Gateway. Additionally, with the added collective media-specific experience, Matrix will both extend and improve existing solution features and capabilities, ensuring customer's technology investment extended value.
Read the full article HERE.
Discover More with Monarch
New! Open Learning Sessions
Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you au courant with vital industry topics. Register today and join us for the December Candid Conversation: WTF Just Happened (And What's Ahead) on December 15th at 2PM EST. If you missed the previous month's sessions, you can catch them all here, or listen in to the most recent below.
DECEMBER CANDID CONVERSATION:
WTF Just Happened (And What's Ahead)
December 15, 2020 2PM EST
We turn the page on a most unprecedented year in media and set our sights on the prospects for ad sales in 2021 - with the industry's foremost forecaster and champion, Jack Myers.
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JACK MYERS
MEDIA VILLAGE |
BRENDA HETRICK
MATRIX |
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REGISTER HERE to join us for our December "Matrix Candid Conversation" as Brenda Hetrick, CRO for Matrix interviews Media Village's Jack Myers.
NOVEMBER CANDID CONVERSATION:
LOCAL TV / VIDEO ADVERTISING: A REALITY CHECK
In this post-election media sales state-of-the-union conversation with leading representative voices in local TV/video advertising: John Vilade, Head of Advertising Sales, Premion; Andrew Ward, President, Ampersand, and Maggie Drake, Sr. Director OTT Partnerships, E.W. Scripps/Octane, we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV. Moderated by Matrix CEO, Mark Gorman. Access the on-demand webinar HERE or listen to the podcast HERE.
OCTOBER CANDID CONVERSATION:
HOW ARE CONSUMER HABITS AND ATTITUDES IMPACTING OTT VIDEO
This conversation focused on 'How Consumer Habits and Attitudes are Impacting OTT Video'. Magid's Jill Rosengard-Hill shared recent survey insights on the current state of consumer viewing –behaviors, attitudes, preferences, likelihoods – with a pre vs. post Covid comparison of media consumption, how this current state of consumer viewing will impact the fast-changing business of “television” in the months/years ahead. Moderated by The Vertere Groups' CEO, Tim Hanlon. Although you can listen in on our podcast here; we encourage you to watch it online, so you can see the visual presentation as well. Access and view the on-demand webinar HERE.
Matrix Means Media Podcast
EPISODE 11: The Jim Pattison Broadcast Group's Shannon Havard and Forever Media's Mike Sherry
Matrix' CEO, Mark Gorman and CRO, Brenda Hetrick talk with The Jim Pattison Broadcast Group's, VP of Sales, Shannon Havard and Forever Media's, VP of Sales, Mike Sherry on how these two industry leaders are helping to advance their respective digital audio businesses and opportunities in 2020.
Listen in as both share candid insights on how they are evolving: Shannon talks to bringing a digital agency in-house and embracing podcasts as an extension to their business as opposed to being a proliferation of, while Mike shares the significance of staying true to and knowing your audience and thinking outside of the box in what is the original form of 'social media'.
Until next time, Happy Selling!