October E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

This month we are keeping it short, sweet, and packed with a punch... of opportunities! Check out the latest open learning sessions to ensure you are using Matrix to its advantage - capitalizing on upsell and cross-sell opportunities, as well as every-day efficiencies. You can also check out how our latest Superhero Sales Winner utilized the Matrix Daily Espresso Shot and Historical Revenue Data to stay on track and budget with the challenges of Covid-19. Bonus! We also take a look at using the Inactive Accounts report to help you uncover new revenue below.

Let's not forget the opportunities to listen in on the September and October Media Ad Sales Summit Candid Conversations! Check them out as either on-demand webinars or podcasts on your favorite streaming service, Spotify, Google, or Apple podcasts.  If you want to keep current on the next Candid Conversation before waiting for the on-demand version to become available,  register to join us live November 17th at 2PM EST for 'Local TV/Video Advertising: A Reality Check' post-election. See all this and more in your October eNews below:

Discover More with Matrix

New! Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch. These Instructor Led Training Sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! See the list below to register for your next session!

If you're a Premium Matrix user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!


Leverage Inactive Accounts Report to Uncover Revenue
Did you know that the Matrix Solutions Media Ad Sales Platform, Monarch, allows you to run and analyze inactive accounts as a means to finding new revenue? Monarch looks at historical data and alerts you to the accounts that have not billed with you in the previous 12-months, but did spend prior. This analysis can be done at station platform or enterprise level to identify new opportunities and, in turn, find new revenue by utilizing existing resources. See the case study specifics HERE.
Utilizing the Daily Espresso Shot to Stay on Track & on Budget
Our Q3 Superhero Sales Success Winner Revealed! 
Congratulations to Jo Bexson from paNOW Digital Marketing - our Q3 Superhero Sales Success Winner who shared with us the following submission:

Challenge: To continue to achieve budget and sale goals during our trying times in the North Central Saskatchewan Market.

Solution: To utilize the Matrix sales tool to be sure I stay on top of history and the best way to achieve this is starting my day by reviewing the Matrix espresso shot while I enjoy my morning coffee and Breakfast. This sets the tone and reminds me which accounts I need to be on and to review the previous bookings that have landed on my accounts. I then can see right from my phone app where I need to be to attain my monthly and quarterly budgets. A great way to start my day is the Matrix Espresso Way!

Key Benefits: The Key Performance Indicators I refer to are the budget comparisons as well as my yearly tracking of short falls.

Need inspiration on ways to better use Monarch? Download the Superhero Sales Success Winner's play book. Better yet, have your own success story share? Submit it here and you could win $250 gift card, your submission featured and shared online by Matrix, and receive a free registration to our next in-person Media Ad Sales Summit. 



Media Ad Sales Summit Candid Conversations Series

As you may have seen, in place of our 2021 in-person Media Ad Sales Summit, which has been postponed to January 2022, we are rolling out a new series called Candid Conversations, where each month we share with all of you in depth discussion into vital industry topics right here and online au gratis! So what are you waiting for, now is the time to register to join us for the November Candid Conversation, focused on 'Local TV/Video Advertising: A Reality Check' on November 17th at 2PM EST! If you missed the September and October sessions, we have you covered- explore more ways to watch or listen below:

November 17, 2020 2PM EST

It's a post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising; REGISTER HERE to join us for our November "Matrix Candid Conversation" as we discuss the current status of and future outlook for local TV ad sales across broadcast, MVPD, and OTT/CTV.

Mark-Gorman-1 John-Vilade Andrew-Ward Maggie-Drake-1
Mark Gorman, CEO, Matrix Solutions
John Vilade, Head of Advertising Sales, Premion Andrew Ward, President, Ampersand Maggie Drake, Sr. Director - OTT Partnerships, E.W. Scripps / Octane



This conversation focused on  'How Consumer Habits and Attitudes are Impacting OTT Video'. Magid's Jill Rosengard-Hill shared recent survey insights on the current state of consumer viewing –behaviors, attitudes, preferences, likelihoods – with a pre vs. post Covid comparison of media consumption,  how this current state of consumer viewing will impact the fast-changing business of “television” in the months/years ahead. Moderated by The Vertere Groups' CEO, Tim Hanlon.
Although you can listen in on our podcast here; we encourage you to watch it online, so you can see the visual presentation as well. Access and view the on-demand webinar HERE.



Once seen as an unachievable Holy Grail, the ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen). Don't miss the 'pre-game' session with Matrix CEO, Mark Gorman, before they dive into this topic too!
Access on-demand webinar HERE or listen in to the podcast HERE.



Matrix Means Media Podcast

EPISODE 10: AWM'S Keisha Sutton James and Becky Brooks
Matrix' CRO, Brenda Hetrick and RISE Marketing's Deanna Kennedy talk with the Alliance for Women in Media's (AWM) Keisha Sutton James and Becky Brooks about AWM's need to pivot and shift throughout the challenges of 2020.

Listen in as we discuss how AWM had to adopt a new MO to deliver a virtual Gracies event to an expanded audience and pivot their focus to be able to better engage and inspire members in a year where the pandemic tried to steal center stage. 



Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

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