Digital Ad Sales: More Analytical Than You Think?

Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. … Read more »

Are You Headed for Success or Failure?

I’m often surprised at how many sales reps are not planning their pipeline. They aren’t aware of how many customers or prospects they need to pursue in order … Read more »

February E-Newsletter

We’ve turned the corner and the days are getting longer! At Matrix, we can always use a little extra daylight as we work to implement strategies to grow our … Read more »

The Time to Plant is Now

The best time to plant a tree was 20 years ago, the second best time is now. (Chinese proverb) … Read more »

January Newsletter

New Year, New Releases We have a lot filling the pipeline in 2016! In April our users can expect to see the next Matrix product platform release, including … Read more »

3 Trends for Media Ad Sales Organizations

It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more … Read more »

The Future of Local Digital Media with BIA/Kelsey

Sometimes we wish we had a crystal ball to see where our industry is headed. Staying ahead of the trends will always be important, but even if we don’t have it … Read more »

I Need More Time!

“I need more time!” It’s safe to say the to-do list isn’t getting any shorter, so how do I effectively tackle the list? Does this sound familiar? I believe a … Read more »

Loyalty Starts with "Why?"

Hi, my name is B.J. and I am a Starbucks loyalist. OK, now that's out of the way, I feel a lot better. After all, admitting you have an allegiance (read = … Read more »

Uncover Revenue Opportunities with Matrix

In sales, planning where to focus your attention and knowing which direction you’re headed in can sometimes be challenging. Furthermore, with so much data to … Read more »

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