---
title: Selling Results-Driven Advertising with Tom Ray - The Matrix Media Sales Podcast Episode 17
description: In this episode of the Matrix Media Sales Podcast we talk with Tom Ray about the state of local advertising and how to sell effective advertising campaigns!
image: https://blog.matrixformedia.com/hubfs/Podcast%20Images/A%20podcast%20discussing%20the%20media%20sales%20ecoystem%2c%20ad%20tech%20and%20sales%20enablement%20(10).png
---

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# Selling Results-Driven Advertising with Tom Ray - The Matrix Media Sales Podcast Episode 17

 Posted on  October 23, 2017  by [Dan Tallarico](https://blog.matrixformedia.com/author/dan)

[Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast)

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In this episode of the Matrix Media Sales Podcast we talk with Tom Ray about the state of local advertising. More importantly, how to sell effective advertising campaigns that go beyond simple branding exercises to positively impact results. 

With a focus on ROI, how does that change the way media sales build proposales and maintain relationships with clients? Where does branding fit into the mix? How does that change the environment? We answer those questions and more in this conversation about selling advertising that goes beyond branding. 

Many of the talking points and anecdotes come from Tom Ray's new book, *[Branding is Out Results are IN! Lessons for the LOCAL Advertiser](https://www.amazon.com/Branding-Out-Results-Are-Advertiser/dp/0998723711). *

 

 

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Past episodes of the [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast).

*What's that song?  The Vince Guaraldi Trio, [Alma-Ville](https://www.youtube.com/watch?v=sV3Dt9NtFAs)*

 Tags: [Matrix Media Sales Podcast](https://blog.matrixformedia.com/topic/matrix-media-sales-podcast)

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