Our World Tour has come to an end, but before we head on back out to NYC for the Folio Show next month, we do have a few Media Sales Symposium updates for you, including an exclusive very early bird rate offer for the event! We also have the scoop on new budget module and a new podcast ‘Live from the Radio Show 2017’. It’s all here so enjoy and don’t forget to check out and register for the latest Open Learning Sessions here!
Our worker bee team is already underway in planning another great Media Sales Symposium for 2018, lining up key speakers, whom can talk to the future of media ad sales, bringing fresh perspectives, new sales ideas and strategies, and key insights. There will also be an abundance of networking opportunities through the symposium. Register before November 1, 2017 to take advantage of our early bird registration rate of $600.
And just when you thought it couldn’t get any better, we are extending a Very Early Bird Registration Rate of $400 to the next 15 people who register! Take advantage today>>>
In the latest podcast episode, we were live at the Radio Show 2017 in Austin! In this episode, we talk with variety of radio professionals that stopped by our booth. Listen to industry veterans and digital experts talk about the ways radio selling is changing, how digital and data is playing a huge role, and where all of this is heading.
Subscribe to the Matrix Media Sales Podcast to stay up-to-date on the latest episodes – Soundcloud | iTunes Feed
Hear exclusive highlights from the linear vs. non-linear panel discussion in a video flashback from the Media Sales Symposium [January 2017]. The panel, containing both linear loyalists and proponents of non-linear, unveiled an honest, detailed, and forthcoming conversation of what the future of television advertising looks – preparing you for the future of selling television – no matter who ends up being right.
Takeaways: Hear insights how you can prepare your sales force and organization to sell linear or non-linear advertising. You’ll hear pros-and-cons of both sides and, after watching the video, have a comprehensive and sophisticated worldview of the TV advertising ecosystem. Panelists include: Mark Gorman, Matrix Solutions; Tim Ware, Tremor Video; Jeff Puzenski, Infinitive; Adam Roberts, Imagine; Mike Kelly, Wide Orbit.
Tune into the panel discussion>>>
Budget season is upon us! While budgeting is often a complex, cumbersome, and exhausting experience, we have done our research to build an improved budgeting module empowering your team to spend less time managing a budget and more time selling advertising. Here are three hot features of the new budget module.
For more new features included with the new budget module and FAQs, read here>>>
As the article states, “Not everyone is finding it easy to maintain ad revenue while working to improve the consumer experience on TV.”
There are plenty of questions surrounding the economics. In order to maintain ad revenue while decreasing ad loads, networks have to raise prices on the inventory. Marketers are far from convinced that they should necessarily pay more to be in a program with less commercial clutter.
It is no secret that publishing companies have had to innovate to be sustainable in recent years, which makes for great success stories on how to sell more creatively. We will be the Folio Show October 9-11, 2017 in New York City. If you will be there, be sure to stop by our booth #310.
Until next time, Happy Selling!