Virtual events have become a catalyst for businesses to operate and stay connected during COVID-19 times, so it might come as no surprise that we have many a updates for you on virtual happenings specific to media ad sales industry events, including our very own Media Ad Sales Summit Candid Conversation series! Get that and more in our September eNews edition below, including the latest open learning sessions now available. And as a reminder- TODAY is the last day to submit your Matrix sales success story for your chance to win and be out next quarterly Matrix Sales Superhero!
Media Ad Sales Summit Candid Conversations Series
Heading into our Second Media Ad Sales Summit Candid Conversation!
After a successful and informative first Candid Conversation, we are already gearing up and excited for our second one, coming up fast on October 20, 2020 at 2pm EST!
Discussing 'How are Consumer Habits and Attitudes Impacting OTT Video', Magid's Jill Rosengard-Hill will share recent survey insights on the current state of consumer viewing –behaviors, attitudes, preferences, likelihoods – and how they will impact the fast-changing business of “television” in the months/years ahead. Moderated by The Vertere Groups CEO, Tim Hanlon, you won't want to miss this engaging conversation!
HOW ARE CONSUMER HABITS IMPACTING OTT VIDEO
October 20, 2020 at 2PM
Moderator: Tim Hanlon - CEO, The Vertere Group
Presenter: Jill Rosengard-Hill - EVP, Magid
Register to Join the Conversation Here>>
Learn More about Matrix's Media Ad Sales Summit Candid Conversation Here>>
Check Out Our First Conversation!
Our first Media Ad Sales Summit Candid Conversation was one for the books! Focused on "Addressable Advertising", this 40-minute,conversation delved into the topic once seen as an unachievable Holy Grail. We discussed how its ability to more finely target TV/video audiences in data-driven addressable environments is rapidly approaching economically attractive scale and technically dependable execution. With a stellar panel of insightful industry leaders, the conversation was moderated by Matrix's own Brenda Hetrick and she was joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen).
if you missed it, that's ok, you can still catch the webinar on-demand here.
Matrix In The Market
Submit Today to be the Q3 Sales Superhero!
TODAY is the last day to submit your Matrix Sales Success Story for the chance to be our Q3 Matrix Sales Superhero! By sharing how Matrix has helped you gain sales wins for you and your team, you have a chance to win an extra $250, have your success story featured and shared by Matrix, and receive a free registration to the next in-person Media Ad Sales Summit! Share your Matrix sales success today!
Share your Matrix sales success today! >>
Need some inspiration?
You've made some incredible wins, but sometimes you need an extra push to put the pieces together to share them. Download the winners eBook to see all of the winning submissions so far- and you get the added bonus of being able to read our honorable mentions as well! (which are only available in the winners eBook!)
Matrix's LinkedIn Community Group
During this time of social distancing, Matrix is contributing to the virtual collaboration effort. We have created a platform to help everyone stay connected while staying up to date on all things industry and Matrix. We invite you to visit and join the Matrix Solutions Community group on LinkedIn today!
Join the Matrix Solutions Community group here>>
Inside Matrix
Succeed with the Matrix Kiosk
Look for the icon in the bottom right corner of your screen for instant access to the Matrix Kiosk.
Learn More about the Matrix Kiosk Here >>
Upcoming Events
TVB (Alt) Forward 2020, an adaptation of the annual Forward Conference in light of COVID-19 concerns. (Alt) Forward 2020 is a multi-dimensional, virtual experience that will take place on Oct. 1 for our members, agencies, and customers. If you will be attending, be sure to stop on over to virtual booth to see what's new at Matrix including the latest news on our new National Ad Sales Workflow.
Radio Show Ι Virtual Event
The 2020 Radio Show is a convergence of all who thrive in the audio and media space. The most creative minds in broadcasting, podcasting and streaming come together to collaborate, strategize, network and have some fun. Attendees will gain valuable insights from innovators and influencers in radio, advertising and beyond.
On the heels of a recent rebrand, this year's event will allow for an expanded attendee base and provide enhanced programming for station staff, from sales and management to news operations. Now open to stations in small and mid-size markets (DMAs 50+), SMTE offers attendees the tools and knowledge to overcome obstacles and break through the barriers confronting their businesses and careers, thus reflecting the event's 2020 theme “Break Through.”
The Hispanic Radio Conference is an annual opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting. Since its inception in 2007, this conference has addressed issues specific to Hispanic radio, as well as the industry overall. As the Hispanic population has grown to an increasingly large segment of the country every year, one with huge economic and social implications, so, too, has Hispanic radio grown.
Until next time, Happy Selling!