---
title: "Symposium Flashback: Panel on the Future of TV Advertising"
description: Enjoy a discussion between Linear Loyalists and Proponents of Non-Linear in regards to TV advertising.
image: https://blog.matrixformedia.com/hubfs/Blog%20Headers/Future%20of%20TV%20Advertising.png
---

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# Symposium Flashback: Panel on the Future of TV Advertising

 Posted on  September 13, 2017  by [Dan Tallarico](https://blog.matrixformedia.com/author/dan)

[video](https://blog.matrixformedia.com/topic/video)

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*This video is from a panel at the 2017 Media Sales Symposium about linear vs non-linear advertising. As we ramp up for the 2018 Media Sales Symposium, we will be highlighting panels, sessions, and speakers from last year's event. [You can find more information on the 2018 Media Sales Symposium in San Francisco here](https://www.matrixformedia.com/conference/?hsLang=en-us). *

Enjoy a discussion between Linear Loyalists and Proponents of Non-Linear in regards to TV advertising. This detailed, honest and forthcoming conversation of what the future of 

television advertising looks like will prepare you for the future of selling television – no matter who ends  right.

 up being

## Takeaways  from the Linear vs Non-Linear Panel

Hear insights into the future of television and how you can prepare your sales force and organization to sell linear or non-linear advertising. You’ll hear pros-and-cons of both sides and, after watching the video, have a comprehensive and sophisticated worldview of the TV Advertising Ecosystem.

**Moderator**: Joe Lampert, Edge Technologies

**Panelists**:  
Mark Gorman, Matrix Solutions  
Tim Ware, Tremor Video  
Jeff Puzenski, Infinitive  
Adam Roberts, Imagine  
Mike Kelly, Wide Orbit

 Tags: [video](https://blog.matrixformedia.com/topic/video)

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