Expanding Revenue Channels to Reach New Audiences
This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the … Read more »
4 Reasons to Attend the Media Sales Symposium
We are just three months away from the very first Media Sales Symposium! To help us countdown the days, we've compiled a list of 4 reasons that have us … Read more »
Matrix Solutions Readies for Global Product Launch by Expanding Executive Team
Matrix Solutions announces the expansion of their executive team as they prepare to launch a new, global media ad sales platform. Ryan Smaretsky joins the team … Read more »
Three Things We Learned About Radio Ad Sales
After talking with Presidents, VP of Sales, Directors of Digital, and GSMs about radio ad sales, we learned that (no surprise here) the radio industry is in … Read more »
Matrix is a Pittsburgh Tech 50 Finalist!
Once again, Matrix has been chosen as a Tech 50 Finalist. Last year Matrix was nominated in the "Technology Business Product of the Year" and this year Matrix … Read more »
Introducing the Matrix Media Sales Podcast
At Matrix we're working on increasing awareness of sales enablement and tools that improve media sales. And while we're putting thoughts into infographics and … Read more »
3 Tips to Improve Media Sales Email Campaigns
Welcome to part two of our series on emails for media sales organizations! Today we'll discuss best practices—a couple of tricks and tips to write emails that … Read more »
3 Ways Automated Emails Improve Media Sales
“How can a series of emails improve my sales funnel?” It’s a question we hear often. And a valid one. Why is a series of emails sent to a prospect effective? … Read more »
Uncover Revenue Opportunities with Matrix
In sales, planning where to focus your attention and knowing which direction you’re headed in can sometimes be challenging. Furthermore, with so much data to … Read more »