How Monarch Supports Media Sales Teams
Media sales teams don’t need more tools. They need clarity. … Read more »
Data-Driven Sales: Why Accurate Data Is the Foundation of Media Ad Performance
As media companies sell advertising across increasingly complex platforms, success depends on more than strong relationships and a compelling pitch. It depends … Read more »
Why You Need to Connect Your Disparate Data
Mark Gorman, CEO of Matrix Solutions, discusses why media organizations need a single hub of information that connects their data and business intelligence. … Read more »
