How Automation Improves the Ad Sales Process

Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several … Read more »

Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference

This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, … Read more »

Adoption of Impression/Audience-Based Buying and Selling

The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »

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