How Automation Improves the Ad Sales Process
Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several … Read more »
Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference
This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, … Read more »
Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »