MASC Member Profile: Peter Jones, Premion
We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the … Read more »
MASC Member Profile: Becky Meyer, Gray Television
We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her … Read more »
MASC Member Profile: Melanie Webb, TEGNA
We connected with Matrix MASC Member Melanie Webb from TEGNA to get her position on the value of MASC and its impact on the industry. Listen to her responses … Read more »
MASC Member Profile: Al Lustgarten, Hearst Television
We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to his … Read more »
Matrix's 2021 Year in Review
Looking Back on 2021 … Read more »
How Automation Improves the Ad Sales Process
Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several … Read more »
Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference
This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, … Read more »
Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »