2024 Year in Review: Enhancing Monarch to Drive Media Ad Sales Efficiency
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
5 Key Takeaways for Using AI to Advance Ad Ops
We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to … Read more »
Monetizing Advertising Inventory in an Opportune Year
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
10 Benefits to Utilizing Media-Specific Revenue Management
It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »
Revenue Management is the Key to Optimization
As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the … Read more »