5 Key Takeaways for Using AI to Advance Ad Ops
We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to … Read more »
Monetizing Advertising Inventory in an Opportune Year
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
10 Benefits to Utilizing Media-Specific Revenue Management
It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »
Revenue Management is the Key to Optimization
As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the … Read more »