--- title: Matrix Blog | Matrix Monarch description: Matrix Monarch | Latest insights and blog posts from Matrix Solutions image: https://blog.matrixformedia.com/hubfs/Feature-Image-1200x628-Blog-Listing.jpg --- [![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png)](https://www.matrixformedia.com/?hsLang=en-us) [DEMO](https://www.matrixformedia.com/demo/?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/2026%20Matrix%20NAB%20Blog%20Feature%20Image.png) ](https://blog.matrixformedia.com/nab-2026-ai-intelligence-layer?hsLang=en-us) #### [The New Intelligence Layer: Protect Revenue and Put Data to Work with AI](https://blog.matrixformedia.com/nab-2026-ai-intelligence-layer?hsLang=en-us) Media teams aren’t short on data. If anything, they have more of it than ever. [… Read more »](https://blog.matrixformedia.com/nab-2026-ai-intelligence-layer?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/2026-02%20Blog%20Feature%20Image%20How%20Monarch%20Supports%20Media%20Sales%20Teams.png) ](https://blog.matrixformedia.com/how-monarch-supports-media-sales-teams?hsLang=en-us) #### [How Monarch Supports Media Sales Teams](https://blog.matrixformedia.com/how-monarch-supports-media-sales-teams?hsLang=en-us) Media sales teams don’t need more tools. They need clarity. [… Read more »](https://blog.matrixformedia.com/how-monarch-supports-media-sales-teams?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/2026-01%20Blog%20Feature%20Image%20Data-Driven%20Sales%20Why%20Accurate%20Data%20Is%20the%20Foundation%20of%20Media%20Ad%20Performance.png) ](https://blog.matrixformedia.com/data-driven-sales-why-accurate-data-is-the-foundation-of-media-ad-performance?hsLang=en-us) #### [Data-Driven Sales: Why Accurate Data Is the Foundation of Media Ad Performance](https://blog.matrixformedia.com/data-driven-sales-why-accurate-data-is-the-foundation-of-media-ad-performance?hsLang=en-us) As media companies sell advertising across increasingly complex platforms, success depends on more than strong relationships and a compelling pitch. It depends [… Read more »](https://blog.matrixformedia.com/data-driven-sales-why-accurate-data-is-the-foundation-of-media-ad-performance?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Matrix%20Solutions%20-%202025%20SSS%20-%20Winner%20Image%20-%201200x628.png) ](https://blog.matrixformedia.com/2025-superhero-sales-success-winner?hsLang=en-us) #### [Madisen Timmer is our 2025 Superhero Sales Success Winner!](https://blog.matrixformedia.com/2025-superhero-sales-success-winner?hsLang=en-us) Congratulations to our 2025 Matrix Sales Superhero, Madisen Timmer of WHO13 News! In addition to having her success story featured on the Matrix website and [… Read more »](https://blog.matrixformedia.com/2025-superhero-sales-success-winner?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Revenue%20Management-1.png) ](https://blog.matrixformedia.com/role-of-revenue-management-in-maximizing-media-ad-sales?hsLang=en-us) #### [The Role of Revenue Management in Maximizing Media Ad Sales](https://blog.matrixformedia.com/role-of-revenue-management-in-maximizing-media-ad-sales?hsLang=en-us) Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and [… Read more »](https://blog.matrixformedia.com/role-of-revenue-management-in-maximizing-media-ad-sales?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Why%20Sales%20Enablement%20is%20Key%20for%20Media%20Sales%20Success%20Header%20Image.png) ](https://blog.matrixformedia.com/sales-enablement?hsLang=en-us) #### [Why Sales Enablement is Key for Media Sales Success](https://blog.matrixformedia.com/sales-enablement?hsLang=en-us) Imagine trying to run a race while carrying a heavy backpack. That’s what selling without the right tools can feel like. Sales enablement takes that weight [… Read more »](https://blog.matrixformedia.com/sales-enablement?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Maggie%20OHea-%20Runner-Up%20Image.png) ](https://blog.matrixformedia.com/meet-the-2024-sales-superhero-runner-up?hsLang=en-us) #### [Meet the 2024 Superhero Sales Success Runner-Up!](https://blog.matrixformedia.com/meet-the-2024-sales-superhero-runner-up?hsLang=en-us) Congratulations to our 2024 Matrix Sales Superhero Runner-Up, Maggie O’Hea of Nexstar Media Group - KTVI FOX 2 & STL CW 11! In addition to having her [… Read more »](https://blog.matrixformedia.com/meet-the-2024-sales-superhero-runner-up?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Jessica%20Reid-%20Winner%20Image.png) ](https://blog.matrixformedia.com/meet-the-2024-sales-superhero?hsLang=en-us) #### [Meet the 2024 Superhero Sales Success Winner!](https://blog.matrixformedia.com/meet-the-2024-sales-superhero?hsLang=en-us) Congratulations to our 2024 Matrix Sales Superhero, Jessica Reid of Federated Digital Solutions! In addition to having her success story featured on the Matrix [… Read more »](https://blog.matrixformedia.com/meet-the-2024-sales-superhero?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Matrix%20August%202024%20Product%20Insights%20Blog%20Feature%20Image.png) ](https://blog.matrixformedia.com/whats-new-in-monarch?hsLang=en-us) #### [What’s New in Monarch?](https://blog.matrixformedia.com/whats-new-in-monarch?hsLang=en-us) New Functionality Enables Media Sellers to Sell Smarter, Faster, and More Effectively [… Read more »](https://blog.matrixformedia.com/whats-new-in-monarch?hsLang=en-us) [![](https://blog.matrixformedia.com/hubfs/Q4-2023-Winner-Image-1200x628.jpg) ](https://blog.matrixformedia.com/meet-the-q4-2023-sales-superhero?hsLang=en-us) #### ['Deals Forecasting', 'Alerts', and 'Sales Outlook' Monarch Functions Help Grow Digital Business Over 37%](https://blog.matrixformedia.com/meet-the-q4-2023-sales-superhero?hsLang=en-us) Our Q4 2023 Matrix Sales Superhero was able to increase digital spend by over 37% and total yearly spend by over 7% by using Monarch functions to track past [… Read more »](https://blog.matrixformedia.com/meet-the-q4-2023-sales-superhero?hsLang=en-us) [1](https://blog.matrixformedia.com/topic/matrix-monarch/page/1?hsLang=en-us) [2](https://blog.matrixformedia.com/topic/matrix-monarch/page/2?hsLang=en-us) [3](https://blog.matrixformedia.com/topic/matrix-monarch/page/3?hsLang=en-us) [4](https://blog.matrixformedia.com/topic/matrix-monarch/page/4?hsLang=en-us) [5](https://blog.matrixformedia.com/topic/matrix-monarch/page/5?hsLang=en-us) [...](https://blog.matrixformedia.com/topic/6?hsLang=en-us) [6](https://blog.matrixformedia.com/topic/matrix-monarch/page/6?hsLang=en-us) [Next ›](https://blog.matrixformedia.com/topic/matrix-monarch/page/2?hsLang=en-us) [Last »](https://blog.matrixformedia.com/topic/matrix-monarch/page/6?hsLang=en-us) ### Subscribe to Email Updates ### Recent Posts ![matrix](https://blog.matrixformedia.com/hubfs/Matrix_May2019%20Theme/images/logo-matrix-neg.png) Toll Free: 877.687.9066 Direct Dial: 412.697.3000 General: info@matrixformedia.com Suite 500 Nova Tower 1, One Allegheny Square, Pittsburgh, PA ###### Follow Us - [**](https://www.youtube.com/channel/UC_FBRWgruVCe_y9dNUv6yng?view_as=subscriber) - [**](https://www.linkedin.com/company/matrix-solutions?trk=tabs_biz_home) - [![](https://blog.matrixformedia.com/hubfs/MatrixSolutions_July2020/Image/x-social-media-black-icon.png)](https://twitter.com/matrxsolutions) - [**](https://www.facebook.com/MatrixSolutions) - [**](https://www.instagram.com/matrxsolutions/) ###### Contact ### Fields marked with an * are required © 1992-2019 Matrix Solutions | [Privacy Policy](https://www.matrixformedia.com/privacy-policy/?hsLang=en-us) | [Cookie Policy](https://www.matrixformedia.com/cookie-policy/?hsLang=en-us) | [Terms & Conditions](https://www.matrixformedia.com/terms-conditions/?hsLang=en-us)