What’s New in Monarch?
New Functionality Enables Media Sellers to Sell Smarter, Faster, and More Effectively … Read more »
Case Study: A Real-Time Look at Data Visualization’s Impact on the Bottom-Line ROI
The ever-changing landscape of the media industry and its audiences consistently presents new challenges to broadcasters. They are reminded that to stay … Read more »
Ten Benefits of Leveraging Data Visualization for Enhanced Decision-Making and Revenue Optimization in Local Broadcasting
Local broadcasters face unprecedented challenges in today's media landscape, characterized by rapidly evolving consumer preferences, technological … Read more »
Dive into Data Visualization in our Newest Candid Conversation
Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with an information packed … Read more »
Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
The Post-Pandemic Radio Rebound
Radio is a powerful, ‘tried and true’ medium utilized across the United States; one that has been a staple for as long as we can remember. Even with streaming … Read more »
Correctly Connecting the Data Dots with the Matrix Matcher
My wife and I have data management conversations with our teens all the time. Of course, not in data terms because that would be too over-the-top geeky, but it … Read more »
Episode 1: Matrix Means Media w/ FreeWheel's Sarah Foss
I am very excited to announce the launch of the "Matrix Means Media" podcast with yours truly, serving as a resident host! We created this podcast to provide … Read more »
Fourth Annual Media Ad Sales Summit Returns to Miami Beach, FL January 22-24, 2020
Bringing together influential leaders from across the media industry, the Summit will present key topics and trends that are impacting the future of buying and … Read more »