How Automation Improves the Ad Sales Process
Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several … Read more »
Improving the TV Ad Sales Process for Buyers
Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, … Read more »
Competition for Ad Dollars Is Not Who You Think
Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the … Read more »
MAX - Delivering What Matrix Clients Need
The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future … Read more »
Broadcasters Shifting to Support New Ad-based Services
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »
The Media Industry Needs A New Task Force For Ad Transformation
Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »
3 Reasons to Demo Monarch at NAB
We are just a week away from the NAB Show. A time when over 100,000 people descend upon Las Vegas to show and tell the latest technologies and advancements in … Read more »
4 Reasons to Attend the Media Sales Symposium
We are just three months away from the very first Media Sales Symposium! To help us countdown the days, we've compiled a list of 4 reasons that have us … Read more »
Matrix Solutions Readies for Global Product Launch by Expanding Executive Team
Matrix Solutions announces the expansion of their executive team as they prepare to launch a new, global media ad sales platform. Ryan Smaretsky joins the team … Read more »