Monetizing Advertising Inventory in an Opportune Year
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
10 Benefits to Utilizing Media-Specific Revenue Management
It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »
Improving the TV Ad Sales Process for Buyers
Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, … Read more »
Competition for Ad Dollars Is Not Who You Think
Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the … Read more »
MAX - Delivering What Matrix Clients Need
The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future … Read more »
Broadcasters Shifting to Support New Ad-based Services
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »
The Media Industry Needs A New Task Force For Ad Transformation
Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »
Discussing the Impact of Experience on Moving Forward on the latest Matrix Means Media Podcast Episode
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to … Read more »
Revenue Management is the Key to Optimization
As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the … Read more »
Matrix Summit Sum-Up: Streaming Video/ OTT/ and AVOD Panel Discussion
During this year’s 4th Annual Media Ad Sales Summit, industry leaders came together to discuss vital topics that are currently impacting the media ad sales … Read more »