MASC Member Profile: Al Lustgarten, Hearst Television
We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to … Read more »
We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to … Read more »
Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several … Read more »
Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, … Read more »
Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the … Read more »
The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future … Read more »
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »
Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »
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