MASC Member Profile: Al Lustgarten, Hearst Television
We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to … Read more »
How Automation Improves the Ad Sales Process
Sponsored Content from Matrix as published on NextTV.com Many participants in the broadcast advertising market have recognized that there are several … Read more »
Improving the TV Ad Sales Process for Buyers
Sponsored Content from Matrix as published on NextTV.com Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, … Read more »
Competition for Ad Dollars Is Not Who You Think
Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the … Read more »
MAX - Delivering What Matrix Clients Need
The Matrix Advisory Xchange, or MAX, was formed for and with Matrix customers in a true collaborative fashion to better understand their current and future … Read more »
Broadcasters Shifting to Support New Ad-based Services
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »
The Media Industry Needs A New Task Force For Ad Transformation
Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »