Competition for Ad Dollars Is Not Who You Think
Sponsored Content from Matrix as published on NextTV.com Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the … Read more »
Ad Decisions Driven by Better Data
Sponsored Content from Matrix as published on NextTV.com Today’s advertisers have more options than ever before. Choices for television viewers are expanding … Read more »
Broadcasters Shifting to Support New Ad-based Services
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »