During this year’s 4th Annual Media Ad Sales Summit, Mark Gorman, CEO of Matrix Solutions, helped move the Summit forward by discussing what’s ahead for the future of media ad sales: How are technologies, consolidation, and new revenue streams impacting the way we buy and sell media today, next year, and beyond.
Throughout this session, Mark Gorman shared his opinions on how we need to work together as an industry to begin planning and developing the future of media ad sales. Where do the challenges lie in the differences between the traditional and digital ecosystems? How do targeting and measurement come into play as the industry continues to move forward? How will the ad buying process progress for spot vs. digital campaigns? Mark shares his answers to these questions and more, so make sure to click the image below to check out the video now!