Brenda Hetrick

Recent Posts

Implementing a ‘Just Ask for It’ Attitude

How viewers consume and interact with linear advertising is very different than that of digital. The opportunities are different and so too is the sales … Read more »

Steadying the Course Amongst Considerable Media Disruption

 Considerable disruption is happening in the media industry both domestically and internationally; from mergers and acquisitions to changes in content creation … Read more »

Evolving Alongside the Changing Media Landscape

The media landscape is evolving at a rapid pace and with $223.7 billion dollars in media advertising last year and a projected $240 billion this year – there … Read more »

Automating Ad Buy / Sell Processes

The recent Media Ad Sales Summit dove head first into the conversations of automating the ad buy and sell process and what was made clear is the need for more … Read more »

Matrix Solutions Takes Monarch on a World Tour

We recently introduced Monarch to the world, after spending months re-imagining and re-architecting the platform. We understood the changing landscape of … Read more »

Media Sales Symposium Showcases Key Media Sales Insights

When it comes to media operations, there is no question that sales is a critical department – one that carries a heavy weight for impacting the bottom line. … Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the … Read more »

1

Subscribe to Email Updates

Recent Posts