Brenda Hetrick

Recent Posts

Why a Media Ad Sales Summit?

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Media Ad Sales Summit

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Matrix Solutions Takes Monarch on a World Tour

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Advertising, Matrix Monarch

We recently introduced Monarch to the world, after spending months re-imagining and re-architecting the platform. We understood the changing landscape of advertising and knew that we needed to … Read more »

Media Sales Symposium Showcases Key Media Sales Insights

When it comes to media operations, there is no question that sales is a critical department – one that carries a heavy weight for impacting the bottom line. Matrix has been immersed in media sales … Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace … Read more »