Brenda Hetrick

Recent Posts

Automating Ad Buy / Sell Processes

The recent Media Ad Sales Summit dove head first into the conversations of automating the ad buy and sell process and what was made clear is the need for more open environments in which to transact … Read more »

Why a Media Ad Sales Summit?

Posted on by Brenda Hetrick -

Media Ad Sales Summit

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Matrix Solutions Takes Monarch on a World Tour

Posted on by Brenda Hetrick -

Matrix Monarch, Advertising

We recently introduced Monarch to the world, after spending months re-imagining and re-architecting the platform. We understood the changing landscape of advertising and knew that we needed to … Read more »

Media Sales Symposium Showcases Key Media Sales Insights

When it comes to media operations, there is no question that sales is a critical department – one that carries a heavy weight for impacting the bottom line. Matrix has been immersed in media sales … Read more »

Expanding Revenue Channels to Reach New Audiences

This past week, I attended the BIA/Kelsey Next event in Boston, where the primary focus was on local digital advertising. A few of the sessions spoke to the opportunity for broadcasters to embrace … Read more »

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