Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. Initially, these analytics were reactive; they provided insight into “historical information” on what sales happened in the last month, year, etc., and you could tie in the sales professionals’ projections based on their forecast. Their forecast? We asked a few sales professionals what that entailed: intuition, gut, flat, 10% increase, etc.
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