Team Matrix

Raise Your Bottom Line

Posted on March 18, 2016 by Team Matrix - Inside the Matrix

Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war. Being a competitive salesperson is more demanding than ever in today’s ultra-competitive world. The media sales team of today cannot rely solely on corporate lunches and charisma to land deals. Today’s ad sellers must be consultative new business nurturers with a superior understanding of their company, technology, and the competition in order to provide value. At the end of the day they need to confirm that their sales activities and closed-deals are positively impacting the bottom line. … Read more »

March E-Newsletter

Posted on March 17, 2016 by Team Matrix - E-Newsletters

More daylight is not the only thing in our future: we are a month away from our next major product release, are you ready?  Catch a sneak peek below, as well as more insights on the Matrix platform, industry news, and even a few quick reads from our blogs. We will also be attending a handful of industry events in the upcoming months, so be sure to check out that information and let us know if you will be there, we would love to see you! … Read more »

Digital Ad Sales: More Analytical Than You Think?

Posted on March 08, 2016 by Team Matrix - Inside the Matrix

Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. Initially, these analytics were reactive; they provided insight into “historical information” on what sales happened in the last month, year, etc., and you could tie in the sales professionals’ projections based on their forecast. Their forecast? We asked a few sales professionals what that entailed: intuition, gut, flat, 10% increase, etc. … Read more »

Are You Headed for Success or Failure?

Posted on March 02, 2016 by Team Matrix - Boot Camp with Eileen Fredette

I’m often surprised at how many sales reps are not planning their pipeline. They aren’t aware of how many customers or prospects they need to pursue in order to achieve their revenue goal. I’m talking about old school backing into your number. For example: … Read more »

February E-Newsletter

Posted on February 18, 2016 by Team Matrix - E-Newsletters

We’ve turned the corner and the days are getting longer! At Matrix, we can always use a little extra daylight as we work to implement strategies to grow our footprint throughout the media ecosystem. For details on upcoming events, great industry insights, and our newest team member, keep reading. In other news, a big “congratulations!” to Gray Television as TVNewscheck’s Station Group of the Year! … Read more »

The Time to Plant is Now

Posted on January 28, 2016 by Team Matrix - Boot Camp with Eileen Fredette

The best time to plant a tree was 20 years ago, the second best time is now. (Chinese proverb) … Read more »

January Newsletter

Posted on January 21, 2016 by Team Matrix - E-Newsletters

New Year, New Releases We have a lot filling the pipeline in 2016! In April our users can expect to see the next Matrix product platform release, including more comprehensive analytics and performance surrounding Budgets for Premium users! … Read more »

3 Trends for Media Ad Sales Organizations

Posted on January 21, 2016 by Team Matrix - Inside the Matrix

It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more consultative, able to express an understanding of their clients’ business goals and needs, be skilled at selling a variety of products (spot, digital, special projects, audience reach extension) while the competition for their prospects’ ad budget is greater than ever before. Ability to Generate Leads: Generating Leads/Prospects and nurturing them through the sales funnel will be critical. Smarter Sales Management Technology: Demands from technology vendors will skyrocket; advanced Mobile functionality, more integrations to save time accessing multiple data points, and the ability to create manageable, accurate and actionable data with one solution will be expected. When projections point to 2016 revenue greater than $146 billion in the media ad sales landscape, you know it’s time to make sure your strategies and operations are in check so you can get a piece of the pie. Staying on top of industry trends and making sure your company is positioned to meet the new challenges and demands is essential. … Read more »

The Future of Local Digital Media with BIA/Kelsey

Posted on December 07, 2015 by Team Matrix - Boiling Point

Sometimes we wish we had a crystal ball to see where our industry is headed. Staying ahead of the trends will always be important, but even if we don’t have it all at our fingertips, there are plenty of ways to gain insights into what’s coming next. Here’s our pick for two great ways to gain insights: … Read more »

I Need More Time!

Posted on December 07, 2015 by Team Matrix - Boot Camp with Eileen Fredette

“I need more time!”  It’s safe to say the to-do list isn’t getting any shorter, so how do I effectively tackle the list? Does this sound familiar? I believe a college professor posed a similar question using fancy words…”increase throughput while holding resources constant.” At the time I didn’t have an appreciation of the problem, it was an exercise to apply the principles he was teaching. Today, it is ever present and I find myself asking the less-fancy form of the question all of the time. Harkening back to that exercise I decided to examine the process. … Read more »
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