More daylight is not the only thing in our future: we are a month away from our next major product release, are you ready?  Catch a sneak peek below, as well as more insights on the Matrix platform, … Read more »

Data and analytics help drive sales! Today, with the influx of big and chaotic data comes advanced technologies with an organic infrastructure of analytics. Initially, these analytics were reactive; … Read more »

I’m often surprised at how many sales reps are not planning their pipeline. They aren’t aware of how many customers or prospects they need to pursue in order to achieve their revenue goal. I’m … Read more »

We’ve turned the corner and the days are getting longer! At Matrix, we can always use a little extra daylight as we work to implement strategies to grow our footprint throughout the media ecosystem. … Read more »

The best time to plant a tree was 20 years ago, the second best time is now. (Chinese proverb) … Read more »

New Year, New Releases We have a lot filling the pipeline in 2016! In April our users can expect to see the next Matrix product platform release, including more comprehensive analytics and … Read more »

It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more consultative, able to express an understanding … Read more »

Sometimes we wish we had a crystal ball to see where our industry is headed. Staying ahead of the trends will always be important, but even if we don’t have it all at our fingertips, there are plenty … Read more »

“I need more time!”  It’s safe to say the to-do list isn’t getting any shorter, so how do I effectively tackle the list? Does this sound familiar? I believe a college professor posed a similar … Read more »

Hi, my name is B.J. and I am a Starbucks loyalist. OK, now that's out of the way, I feel a lot better.  After all, admitting you have an allegiance (read = problem) is the first step to recovery, … Read more »