Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
Recent Posts
April 2021 E-News: What's Happening at Matrix
April showers bring May flowers... and this April, Matrix has made it rain in the media industry by bringing knowledge, opportunity, and insights that will … Read more »
On Point and Adding Sales with Electronic Meeting Notes in the Matrix Accounts Activity Tab
Our first Matrix Sales Superhero of 2021 ditched the paper clutter and got organized with Electronic Meeting Notes in order to reference past conversations and … Read more »
March 2021 E-News: What's Happening at Matrix
It's officially Spring but it's not just the weather that's warming up... Matrix is heating up with new companies implementing the Monarch Media Ad Sales … Read more »
Matrix CEO Video Update: Q1 2021
Our Q1 2021 CEO Video update features Matrix’s CEO, Mark Gorman, giving you all the great things going on in the world of Matrix! He discusses Matrix’s plans … Read more »
February 2021 E-News: What's Happening at Matrix
February was off to the races and we are keeping you abreast of all that took place in this eNews, full of riveting info and opportunities. From blogs and new … Read more »
What Does it Mean to be a Matrix Sales Superhero?
If you haven’t heard about it, Matrix runs a quarterly sales contest for all Matrix users called the Superhero Sales Success contest. For your chance at … Read more »
Revenue Management is the Key to Optimization
As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the … Read more »
Helping the Team Hit Budget by Utilizing Matrix Reporting
The final 2020 Matrix Sales Superhero spread a wealth of Matrix knowledge to members of the team to ensure everyone was best utilizing various Matrix Reports … Read more »
January 2021 E-News: What's Happening at Matrix
We are already a few weeks into the New Year and full swing ahead with everything New! New workflows, New candid conversations, a New Superhero Sales Success … Read more »