In this December eNewsletter we give pause, to reflect on this past year and wish you all joy, health and happiness for the coming year. We are grateful for each and every one of you and we are happy to share our final CEO message for 2018. Read on for updates on Superhero Sales Success stories, find out the latest Media Ad Sales Summit updates and more! Cheers to 2018 and to ringing in another successful year.
In the News
CEO Quarterly Update Q4 2018
Our CEO, Mark Gorman, recently spoke at the Future TV Advertising Forum in London sharing insights and participating on a panel that addressed impression-based measurement, consolidation and more industry trends. Hear his summary of these points in the newest CEO video update here.
The video also includes info on the upcoming Media Ad Sales Summit including behind the scenes insights on how this event came to be, as well as what one can expect. Lastly, the video shares an in-depth look at the upcoming reporting functionality that Monarch will provide. So grab your popcorn and click play to watch now!
'Digital Convergence' Key Topic at 2019 Media Ad Sales Summit
‘Digital Convergence’ will serve as a key topic of conversation at the 2019 Media Ad Sales Summit. The industry-wide event set for January 23-25, 2019 at the Nobu Hotel in Miami Beach, FL will bring together media sellers and buyers from across the industry to discuss TV/Radio and digital convergence, digital video publishing, programmatic advertising, automating ad/buy processes, where to find the measurable audience, and more.
One of the key themes of the Summit will be ‘Digital Convergence’ including two sessions dedicated to how TV and Radio ad sales converge with digital. Each of the convergence sessions will delve into the organizational challenges of fusing the classic value propositions of traditional linear television advertising/traditional terrestrial radio advertising with the fast-growing/fragmenting opportunities of digital video and audio. Additional sessions including Big Data for Media, Streamlining TV/Video Transaction Workflow, and Leaning in on Audience Data will dive into the challenges of finding and measuring audiences without a common currency across multi-platforms.
The Matrix Solutions' Superhero Sales Success Update!
The first Superhero Sales Success quarterly initiative will come to a close at midnight on December 31st and the winner will be announced January 2, 2019 - with still plenty of time to book travel to attend the 3rd annual Media Ad Sales Summit with the complimentary registration awarded! In addition to the opportunity to attend the Media Ad Sales Summit you will earn a $250 gift card and your superhero sales success story will be compiled into our Matrix Sales Success Stories Playbook as well as be featured in the Matrix monthly eNewsletter in January.
If you missed the first go around, that's ok - we know success is not a one and done time deal. We are kicking off our second round of Superhero Sales Success from now through March 31, 2019 - so be sure to share your sales success here in the New Year.
New Speakers Added, Updated Agenda, and More...
Friday January 25, 2018 - 2:05 PM PANEL: Leaning in on Audience Data
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s advanced advertising potential by creating more precise marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Ben Webb, Head, Data Supply & Strategy, LiveRamp – Moderator
Matt Bostock, CEO, Lake5Media – Panelist
Randa Minkarah, Co-Founder & COO, Transform – Panelist
Dan Schiffman, CRO & Co-Founder, TVision Insights – Panelist
A few of the speakers can be found below or check out the site for a full line-up:
And of course, we are thankful for the support of our sponsors:
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In the meantime, get the latest answers to the most frequently asked questions here is our FAQ!
Until next time, Happy Selling!