This eNews brings you the best from July! From exciting updates on the new Matrix reporting engine and welcoming The Jim Pattison Broadcast Group, to the latest news updates about our 4th Annual Media Ad Sales Summit, coming to you in January 2020. You will also get to meet our latest Sales Superhero and see where in the world you can meet the Matrix team next. Happy reading!
In the News
The Jim Pattison Broadcast Group Implements Matrix’s Media Ad Sales Platform Across All Platforms and Markets
The Jim Pattison Broadcast Group will implement Matrix Solutions' Monarch media ad sales platform across all television, radio, online properties, throughout all of their markets. The enterprise-wide adoption of the platform will deliver the Canadian broadcaster the connected transparency needed across their teams that will allow for a holistic view of data while simultaneously providing them the ability to automate processes throughout their workflow – saving both time and money.
The Jim Pattison Broadcast Group was in search of a solution that would enable them to identify, track, and manage new business prospects as well as provide a dramatic improvement in the management of customer information. This included adopting a solution that empowered them to identify and capitalize on up-sell and cross-sell opportunities. Monarch not only meets the criteria sought by Pattison but, with its media-specific nature, will permit them to improve upon overall efficiencies and processes to ensure they are best utilizing their workflow to remain competitive in the industry.
Latest Updates on Matrix Solutions' 4th Annual Media Ad Sales Summit
Returning to the beautiful Nobu Hotel at Eden Roc in Miami Beach, Florida January 22-24, 2020, we are excited to welcome back Jill Rosengard Hill, EVP, Magid to share her insights on consumer behavior trends with a focus on OTT. In addition to Jill's return we are happy to announce Videa as a returning sponsor to the 2020 Summit.
Our 4th annual Summit will host in-depth conversations pertaining to the way we buy and sell media – while providing key insights to increasing advertising revenue and optimizing efficiency... and you won't want to miss it!
REMINDER: Early Bird Registration Ends August 31, 2019!
The lowest Summit rate, our early bird registration of $699, is in effect until August 31st! So don't be shy, register today to attend the summit alongside industry peers - for some great sessions, ample networking, and food and drinks too!
For more details on the summit visit: matrixformedia.com/summit
Reporting Updates... What's the Buzz?
We are in the process of rolling out the new Matrix Reporting engine to all customers, which will provide all users with:
* Increased speed and performance
* Enhanced hierarchy option
* Greater time-frame controls and aggregation
* Easier drill-through capabilities
There have been and still are numerous training opportunities to learn how to convert your saved favorites and shared reports to the new reporting framework,. While you may still have the ability to build reports using the old framework, the original reports will not be available for long, so now is the time to migrate those current Matrix reports to the new reporting system. Learn how here.
As these new reports are rolling in, we want to hear from you on how it's going. Click here, to share your feedback!
Yet another Sales Superhero identity has been revealed!
Hats off to the Q2 Superhero Sales Success winner...TONY BOTTORFF, WPXI-TV
Tony will be joining us at the 4th Annual Media Ad Sales Summit, January 22-24, 2020 at the Nobu Hotel, Miami Beach, Florida. In addition to the complimentary summit registration received, he earned himself a $250 gift card and his success story a spot in the Matrix Solutions' Success Stories playbook as well as featured here:
Challenge: As a media rep, I sell broadcast TV, a full menu of digital strategies, sponsorships, and specific company initiatives everyday. Earlier in my career, I struggled to keep my "to do" list organized resulting in missed sales and opportunities.
Solution: I rely heavily on Matrix's "Espresso Shot" every morning to keep me on track. I still block off time to cold call and follow-up with clients in my calendar, but the ability to have all of my calls for the day in one place makes all the difference. Even with prospects who aren't ready to buy, I'm easily able to set periodic touch base calls to see if any new opportunities fit with their current strategy.
Key Benefits: Since implementing Matrix as my CRM, I've been consistently at or over my budgets the last four years. In Q2 2019, I'm currently pacing at 168% to goal with my new business budget, 161% to my digital budget, and have sold a key station initiative through May 2020.
Already a month into Q3, we will be accepting your Superhero Sales Success stories through September 30, 2019 - but don't wait... go on and share your sales success here and you could win!
July 31 - August 1, 2019
September 11-12, 2019
Bringing together more than 40,000 visitors, 1,000+ exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event in Cologne each year, DMEXCO is an event for business minds to learn and inspire, build connections, and for ideas to become actions. Matrix Solutions will be in attendance so be sure to introduce yourself!
Small Market Television Exchange Ι Austin, TX
September 12-14, 2019
The NAB Small Market Television Exchange (SMTE) is the industry's only national conference designed exclusively for small market groups and stations. SMTE presents innovative leadership and sales management strategies, success stories that will help grow your business and creative sales promotion ideas that will amp up your bottom line. We will be exhibiting and hosting a happy hour - stay tuned for details!
IBC Ι Amsterdam, Netherlands
September 13-17, 2019
400 inspirational speakers, including game changing keynotes, will speak at this year's conference. This five-day conference brings over 1,400 delegates and guests from across the globe to hear from an outstanding line-up of 400+ speakers, enjoy fantastic networking opportunities, and be inspired to embrace the changes in our industry. Matrix Solutions will be attending this event so let us know if you would like to connect!
LMA- Elevate! Ι Chicago, IL
September 17-19, 2019
The name says it best. Elevate! will be about local media taking digital strategies to higher altitudes, with the best possible customer experiences and strongest possible results. Attendees will learn about winning product, revenue and management, and gather actionable insights to take back to their teams. Matrix Solutions will be attending this event so make sure to come say hi to us!
Radio Show Ι Dallas, TX
September 24-27, 2019
This event brings valuable insights into the radio industry with engaging exhibits, profitable strategies, and creative solutions. Attendees come to enjoy live entertainment along with impactful networking. Matrix Solutions will be exhibiting at this event so make sure to come visit us in booth #2446!
TVB Forward Conference Ι New York City, NY
September 26, 2019
TVB’s Forward Conference is an annual conference of local broadcast television’s executive leadership – including TV broadcast groups, stations, rep firms, agencies and advertisers. This elite group of senior decision-makers gather to consider the economic, political, media tech and viewer/consumer challenges and opportunities impacting local broadcast television across every screen. Matrix Solutions will be exhibiting at this event so make sure to come visit us!
Until next time, Happy Selling!