We are excited to use this eNewsletter as forum to announce a new webinar, ‘You Asked. We Answer. 5 Q's Shaping the Future of AdTech’ happening March 20th! Details below.
But wait, there’s more! From Monarch insights, to great industry article resources, to upcoming events it is all here in the latest Matrix eNewsletter – enjoy!
Monarch Product Updates
Are you using Matrix Mobile on your smartphone device? If not, check out how you can easily unleash the power of Matrix in the palm of your hand. Hint: No app store needed! Click here to learn more.
Coming Soon!Matrix Solutions customers whom are Wide Orbit users will soon be able to import and view preemption dollars as part of their forecast. Stay tuned for updates!
You Asked. We Answer. 5 Q's Shaping the Future of AdTechJoin us March 20, 2018 at 1:00 PM – 2:00 PM EST to discuss the top questions shaping the future of AdTech:
When will it be possible to track viewers across all screens and formats?
- How can media companies cut through Facebook and Google’s duopoly?
- Is it possible to predict what content your customer will consume over lunch tomorrow?
- If there were a silver bullet to increase my AdTech ROI, what would it be?
- What should I be doing to prepare for monetizing media on voice-activated solutions (e.g., Alexa)?
Presenters Mike Haight from Infinitive and Matrix Solutions’ Mark Gorman will share candid insights and discussion all while addressing the burning questions impacting today’s advertising workflows.
In the News
MarTech Series: Matrix Solutions Debuts First Annual 2017 Advertising Spend Report
Published in MarTech Series: Data from the Leading Global Ad Sales Platform Helps Media Companies Improve Bottom Line with Actionable Insights into Advertising Spend
Matrix Solutions announced its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. Having managed more than $12.5 billion in media ad revenue in 2016, alone, Matrix Solutions is the only company exclusively focused on meeting the needs of the media sales ecosystem. Its Advertising Spend Report is meant to help media ad sales teams improve their bottom line with perspective that will move the right inventory to the right customers at the right price.
ClickZ: 6 Ways HQ Trivia Could Open Up To Advertisers
Published in ClickZ: We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what if it did?
We play HQ Trivia every day at 3. Around 3:08, we Google in unison and say something along the lines of, “A giraffe only sleeps 30 minutes a day. Looks like we’re all out…” Then we talk about how HQ Trivia doesn’t have any advertising and speculate: What if it did?
Given the game’s popularity in the industry, we’re probably not the only ones. It seems like a goldmine for brands, the rare opportunity to reach people who they know are paying attention. Mark Gorman, CEO of Matrix Solutions, thinks the hypothetical brands sponsoring HQ Trivia games can go a step further than branded questions. The game could potentially also sell sponsored rounds for additional prizes following the regular game.
Niche Publisher Agri-Pulse Adopts Matrix Solutions' Monarch Ad Sales Platform
Published in Publisher's Daily: Agri-Pulse Communications, Inc., a Washington-D.C.-based publisher of farm and rural policy, has adopted Matrix Solutions’ Monarch CRM platform to boost revenue and potential audience at its niche publications.
When it comes to niche publishing, an outlet’s ability to reach its target advertisers is extremely important, with fewer opportunities. Monarch CRM gives Agri-Pulse access to revenue reports that provide it with actionable insights to know when it's made crucial connection.
The platform also alerts the outlet when it should follow-up with a potential advertiser.
Read the full story here>>
Where can you catch Matrix Solutions next?
Next week, the Matrix Solutions team will be at Local Online Advertising Conference (LOAC) 2018 in New York City – where we are exhibiting, sponsoring, and our CEO, Mark Gorman is speaking. Be sure to check out Monday’s 11:45AM session: ‘Rapid-fire Case Studies: The Best MarTech Partners' - Mark will be presenting a case study on how one media company restructured their sales team to gain better visibility and more efficient sales process.
Also next week, our CRO, Brenda Hetrick will be at the Hispanic Radio Show in Miami. Next month we will be headed to the NAB Show in Las Vegas where our team will once again have a suite at the Wynn. If you would like to request a meeting, please send us an e-mail here.
Local Online Advertising Conference
March 12-13, 2018
New York City, NY
Hispanic Radio Show
March 13-14, 2018
National Association of Broadcasters (NAB)
April 7-12, 2018
Las Vegas, NV
Until next time, Happy Selling!