In this episode of the podcast we have Sean Ammarati, an entrepreneur who has spent years understanding and growing relationships with advertisers. His secret to success? Empathy.
Sean (who is speaking at our Sales Symposium) talks about his history of selling advertising and managing relationships by knowing exactly what clients are looking for in terms of ROI. When you understand the needs of your client and know the details of the demographics visiting your properties, you can deliver highly-targeted campaigns to an engaged audience.
In this podcast episode, Sean and I discuss:
- How to build a consultative sales team.
- The advantage your sales team has over Google or Facebook.
- Why you might want to focus on buying your client lunch instead of having them fill out an insertion order.