Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme; Most Publishers Face Major Disconnect with Audiences

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Mark Gorman, NewFronts

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts … Read more »

Breaking Down 2017 Ad Spend Across Platforms and Industries

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MarTech Advisor, Mark Gorman, Advertising Spend Report

Mark Gorman, CEO, Matrix Solutions, speaks about the companies first Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users on its media ad sales … Read more »

Matrix Solutions Announces New Integration with CoxReps

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Monarch Media Ad Sales Platform, CoxReps, Mark Gorman

Users of Matrix Solutions’ Monarch media ad sales platform and CoxReps will be provided the ability to view, forecast, and report on local and national advertising data in one system … Read more »

Niche Publisher Agri-Pulse Adopts Matrix Solutions' Monarch Ad Sales Platform

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Mark Gorman, Agri-Pulse, Publishing

 Agri-Pulse Communications, Inc., a Washington-D.C.-based publisher of farm and rural policy, has adopted Matrix Solutions’ Monarch CRM platform to boost revenue and potential audience at its niche … Read more »

6 Ways HQ Trivia Could Open Up To Advertisers

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Mark Gorman, Advertising, Media Monetization

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what if it did? … Read more »

Agri-Pulse Taps Matrix Solutions’ Monarch Media Ad Sales Platform to Drive Sales Workflow

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Mark Gorman, Agri-Pulse, Monarch Media Ad Sales Platform

Agri-Pulse will gain greater transparency into its data, benefit from extensive CRM and sales analytics capabilities Pittsburgh, Penn.—February 22, 2018—Matrix Solutions, the only global ad sales … Read more »

MarTech Series: Matrix Solutions Debuts First Annual 2017 Advertising Spend Report

Data from the Leading Global Ad Sales Platform Helps Media Companies Improve Bottom Line with Actionable Insights into Advertising Spend … Read more »

Matrix Solutions Debuts First Annual 2017 Advertising Spend Report

Data from the Leading Global Ad Sales Platform Helps Media Companies Improve Bottom Line with Actionable Insights into Advertising Spend by Category, Platform and Region … Read more »

5 Major Shifts Marketers Can Expect in 2018

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Mark Gorman, Marketers, A List Daily

Mark Gorman shares his insights with Manouk Akopyan in the latest A List Daily article "5 Major Shifts Marketers Can Expect in 2018". … Read more »

Helping Advertisers Find Value in Local Radio

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RadioInk, Mark Gorman, Local Radio, Radio Advertising

… Read more »