Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions

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ad spend report, Advertising Spend Report

Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »

Matrix Solutions Publishes its 2018 Midyear Ad Spend Report, Unveiling New Ad Spend Figures by Platform and Industry

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Advertising Trends, ad spend report

With or Without Politics, Advertising Spend in Broadcast Declines while Growth in Radio Remains Flat in Midyear Update, Digital Broadcast Surges … Read more »

Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”

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Common Currency

Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Matrix said Monarch will allow Grupo … Read more »

Matrix Solutions Expands Customer Footprint to Latin America

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »

Matrix Solutions expande su perfil de clientes a Latinoamérica

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

El Grupo OPSA, con sede en Honduras, ha incluido nuestra plataforma Monarch de Matrix Solutions a su sistema de ventas publicitarias … Read more »

Is A Common Currency Here Or In Need Of Overhaul?

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Common Currency

There is no denying the splash NBCUniversal made after debuting what is considered to be the pioneering one-size-fits-all advertising metric, unifying audience exposure across traditional and digital … Read more »

Apart from Hulu and YouTube, companies struggle to generate interest in digital content

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NewFronts, FierceCable, Mark Gorman

Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer interest in their digital content. … Read more »

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme; Most Publishers Face Major Disconnect with Audiences

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Mark Gorman, NewFronts

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts … Read more »

Breaking Down 2017 Ad Spend Across Platforms and Industries

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MarTech Advisor, Mark Gorman, Advertising Spend Report

Mark Gorman, CEO, Matrix Solutions, speaks about the companies first Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users on its media ad sales … Read more »

Matrix Solutions Announces New Integration with CoxReps

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Monarch Media Ad Sales Platform, CoxReps, Mark Gorman

Users of Matrix Solutions’ Monarch media ad sales platform and CoxReps will be provided the ability to view, forecast, and report on local and national advertising data in one system … Read more »