Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida

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Media Ad Sales Summit

Bringing together sell-side and buy-side industry leaders and decision-makers to evolve  new and proven media ad sales strategies and workflows … Read more »

Interview with Mark Gorman, CEO, Matrix Solutions

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Mark Gorman

Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled … Read more »

The Path to Common Currency Should Come From Technology

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Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing of an ad campaign. Championed by NBCU’s … Read more »

Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions

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Advertising Spend Report, ad spend report

Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »

Matrix Solutions Publishes its 2018 Midyear Ad Spend Report, Unveiling New Ad Spend Figures by Platform and Industry

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Advertising Trends, ad spend report

With or Without Politics, Advertising Spend in Broadcast Declines while Growth in Radio Remains Flat in Midyear Update, Digital Broadcast Surges … Read more »

Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”

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Common Currency

Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Matrix said Monarch will allow Grupo … Read more »

Matrix Solutions Expands Customer Footprint to Latin America

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »

Matrix Solutions expande su perfil de clientes a Latinoamérica

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

El Grupo OPSA, con sede en Honduras, ha incluido nuestra plataforma Monarch de Matrix Solutions a su sistema de ventas publicitarias … Read more »

Is A Common Currency Here Or In Need Of Overhaul?

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Common Currency

There is no denying the splash NBCUniversal made after debuting what is considered to be the pioneering one-size-fits-all advertising metric, unifying audience exposure across traditional and digital … Read more »

Apart from Hulu and YouTube, companies struggle to generate interest in digital content

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Mark Gorman, NewFronts, FierceCable

Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer interest in their digital content. … Read more »