Matrix Finds Big Political Spenders Weren't Necessarily Big Winners
Money doesn't buy happiness in midterm toss-ups Matrix revisited its midterm ad spending totals to see how the big spenders fared in the 10 swing state Senate … Read more »
Frustration? More control? Here’s why more brands are opting for in-house programmatic
Adotas features Mark Gorman, CEO, Matrix Solutions insights on in-house programmatic Nearly 40% of advertisers now execute in-house programmatic, new report … Read more »
Forbes Features Matrix Solutions' 2018 Political Ad Spend
The hotly contested midterm elections are less than a week away, and right now when you turn on your local broadcast channel, you’re likely inundated by a load … Read more »
2018 Midterm Senatorial Elections: Democrats Outspending Republicans on Political Advertising in Local Broadcast
New report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their … Read more »
Brands are moving to in-house programmatic: Is it the right choice?
By Mark Gorman, Published by ClickZ … Read more »
Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn
New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry … Read more »
AdExchanger: The Dark Side of Media M&A
While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology … Read more »
Half of UK consumers are worried about US companies applying more control over UK media following US takeovers
PITTSBURGH, PENN.— 12th September, 2018 - Today, research from Matrix Solutions, the only global ad sales platform built for media, has revealed half of UK … Read more »
Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018
Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »
Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida
Bringing together sell-side and buy-side industry leaders and decision-makers to evolve new and proven media ad sales strategies and workflows … Read more »
