It’s the New Year, so of course it’s time to post the top 3 media ad sales trends! Consultative Sales Approach: Ad sellers will be challenged to be more consultative, able to express an understanding of their clients’ business goals and needs, be skilled at selling a variety of products (spot, digital, special projects, audience reach extension) while the competition for their prospects’ ad budget is greater than ever before. Ability to Generate Leads: Generating Leads/Prospects and nurturing them through the sales funnel will be critical. Smarter Sales Management Technology: Demands from technology vendors will skyrocket; advanced Mobile functionality, more integrations to save time accessing multiple data points, and the ability to create manageable, accurate and actionable data with one solution will be expected. When projections point to 2016 revenue greater than $146 billion in the media ad sales landscape, you know it’s time to make sure your strategies and operations are in check so you can get a piece of the pie. Staying on top of industry trends and making sure your company is positioned to meet the new challenges and demands is essential.
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