Our World Tour has come to an end, but before we head on back out to NYC for the Folio Show next month, we do have a few Media Sales Symposium updates for you, including an exclusive very early bird rate offer for the event! We also have the scoop on new budget module and a new podcast ‘Live from the Radio Show 2017’. It’s all here so enjoy and don’t forget to check out and register for the latest Open Learning Sessions here!
Catch the Early Bird! Media Sales Symposium
Our worker bee team is already underway in planning another great Media Sales Symposium for 2018, lining up key speakers, whom can talk to the future of media ad sales, bringing fresh perspectives, new sales ideas and strategies, and key insights. There will also be an abundance of networking opportunities through the symposium. Register before November 1, 2017 to take advantage of our early bird registration rate of $600.
And just when you thought it couldn’t get any better, we are extending a Very Early Bird Registration Rate of $400 to the next 15 people who register! Take advantage today>>>
The Matrix Media Sales Podcast
Episode 16: Live from the 2017 Radio Show
In the latest podcast episode, we were live at the Radio Show 2017 in Austin! In this episode, we talk with variety of radio professionals that stopped by our booth. Listen to industry veterans and digital experts talk about the ways radio selling is changing, how digital and data is playing a huge role, and where all of this is heading.
The Future of TV Advertising
Hear exclusive highlights from the linear vs. non-linear panel discussion in a video flashback from the Media Sales Symposium [January 2017]. The panel, containing both linear loyalists and proponents of non-linear, unveiled an honest, detailed, and forthcoming conversation of what the future of television advertising looks – preparing you for the future of selling television – no matter who ends up being right.
Takeaways: Hear insights how you can prepare your sales force and organization to sell linear or non-linear advertising. You’ll hear pros-and-cons of both sides and, after watching the video, have a comprehensive and sophisticated worldview of the TV advertising ecosystem. Panelists include: Mark Gorman, Matrix Solutions; Tim Ware, Tremor Video; Jeff Puzenski, Infinitive; Adam Roberts, Imagine; Mike Kelly, Wide Orbit.
3 Hot Features of the New Budget Module
Budget season is upon us! While budgeting is often a complex, cumbersome, and exhausting experience, we have done our research to build an improved budgeting module empowering your team to spend less time managing a budget and more time selling advertising. Here are three hot features of the new budget module.
- Ability to use last year’s forecast to autofill this year’s budget
- With a few clicks, you can import last year’s forecast, make percentage based tweaks month-by-month, or go for a single baseline increase.
- Budget by What’s Important to You
- To account for diverse budgeting methods, we built a budgeting wizard that guides you through a budget by account, outlet or revenue type. This allows users to organize their budget in a way that best fits their needs, while ensuring one centralized budget is established.
- Budget as a Team
- As sales teams work more collaboratively to sell across channels, that collaboration also extends to budgeting. We built a couple of nifty features to encourage teamwork to make inputting a comprehensive budget a breeze. We also built features to lock the budget and prevent changes for those that don’t want anyone else to edit the budget.
Fox Finds That Fewer Ads on TV Don't Necessarily Mean Less Ad Revenue
As the article states, “Not everyone is finding it easy to maintain ad revenue while working to improve the consumer experience on TV.”
There are plenty of questions surrounding the economics. In order to maintain ad revenue while decreasing ad loads, networks have to raise prices on the inventory. Marketers are far from convinced that they should necessarily pay more to be in a program with less commercial clutter.
Meet us at the Folio Show
It is no secret that publishing companies have had to innovate to be sustainable in recent years, which makes for great success stories on how to sell more creatively. We will be the Folio Show October 9-11, 2017 in New York City. If you will be there, be sure to stop by our booth #310.
Until next time, Happy Selling!