Matrix’s New AI Initiatives: The Next Chapter for Media Sales Intelligence
As the media industry undergoes a seismic transformation, Matrix is accelerating its own evolution. During his closing remarks at the Media Ad Sales Summit … Read more »
The Role of Revenue Management in Maximizing Media Ad Sales
Managing revenue efficiently is at the heart of every successful media company. With rapidly changing consumer behaviors, evolving advertising trends, and … Read more »
Why Sales Enablement is Key for Media Sales Success
Imagine trying to run a race while carrying a heavy backpack. That’s what selling without the right tools can feel like. Sales enablement takes that weight … Read more »
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2024 Year in Review: Enhancing Monarch to Drive Media Ad Sales Efficiency
At Matrix Solutions, our mission has always been to empower media ad sales teams to sell smarter, faster, and more efficiently. In 2024, we took bold steps to … Read more »
Flexing your Financial Chops
In our latest Monarch release, we've prioritized the addition and customization of expanded financial fields. This upgrade aims to enable users to work more … Read more »
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Monetizing Advertising Inventory in an Opportune Year
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
10 Benefits to Utilizing Media-Specific Revenue Management
It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »
Revenue Management is the Key to Optimization
As media companies evolve and shape shift, omnichannel revenue opportunities are emerging. Sure, there is more inventory to sell, which innately provides the … Read more »
Monarch’s Weather Watch Possibilities
Ok, setting the record straight, Monarch is not providing your daily weather forecast, but like the latest weather apps it is delivering users the … Read more »
October E-Newsletter: What's Happening at Matrix Solutions
Having just come off the heels of the Folio:Show in NYC, we must admit - we're enthusiastic about the innovation and creativity that are spawning new revenue … Read more »
