---
title: Madisen Timmer is our 2025 Superhero Sales Success Winner!
description: Sales superheroes sell smarter, faster, & more efficiently & when they share their Matrix Solutions success stories, they can be a winner too!
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [Madisen Timmer is our 2025 Superhero Sales Success Winner!](https://blog.matrixformedia.com/2025-superhero-sales-success-winner)

 Written by [Team Matrix](https://blog.matrixformedia.com/author/celiavine) | January 28, 2026

*Congratulations to our 2025 Matrix Sales Superhero, Madisen Timmer of WHO13 News!*

In addition to having her success story featured on the Matrix website and compiled into the Matrix Solutions' winner’s playbook, she's also earned $1,000!

This winning story highlights how Monarch helps media sellers re-engage dormant accounts faster, personalize pitches, and close revenue without increasing workload.

Check out the full winning submission below...

 

**

Want to see how Monarch helps teams re-engage accounts and close faster? Request a demo.

*Challenge: * 

At WHO13 in Des Moines, I had a long-time prospect that had gone quiet for several seasons. They had been a strong advertiser in the past, but recent attempts to re-engage them hadn’t gained traction. With limited time and several high-priority accounts on my plate, revisiting inactive leads often got pushed aside. I needed a way to quickly assess past activity, identify real opportunities, and put together a relevant proposal without starting from scratch.

*Solution:  *

I used Monarch to identify the account in my inactive list. Using Accounts Master and Projects, I quickly reviewed historical proposals, creative notes, campaign performance, and spend patterns. With that context, I was able to build a pitch that felt specific, timely, and tailored to the client’s current needs. I also used Espresso Shot to set reminders for timely follow-up and ensure the account stayed active in my pipeline.

*Key Benefits: *

- Closed a new multi-platform campaign within two weeks of re-engagement
- Recovered a dormant account and added it back into my active list
- Increased my booked revenue by 18 percent for Q3 compared to the previous quarter
- Improved my follow-up consistency and response rate with fewer touchpoints

*Matrix function(s) utilized to achieve this success:  *

- Accounts Master for quick access to past campaign data and notes
- Projects to organize proposal elements and keep materials in one place
- Espresso Shot to schedule proactive reminders and follow-ups
- Pipeline tools to monitor account status and keep momentum moving toward close

Share your sales successes [here](https://www.matrixformedia.com/superhero-sales-success?hsLang=en-us#SubmitHere).  

[View full post](https://blog.matrixformedia.com/2025-superhero-sales-success-winner)

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