Congratulations to our 2025 Matrix Sales Superhero, Madisen Timmer of WHO13 News!
In addition to having her success story featured on the Matrix website and compiled into the Matrix Solutions' winner’s playbook, she's also earned $1,000!
This winning story highlights how Monarch helps media sellers re-engage dormant accounts faster, personalize pitches, and close revenue without increasing workload.
Check out the full winning submission below...
Want to see how Monarch helps teams re-engage accounts and close faster? Request a demo.
Challenge:
At WHO13 in Des Moines, I had a long-time prospect that had gone quiet for several seasons. They had been a strong advertiser in the past, but recent attempts to re-engage them hadn’t gained traction. With limited time and several high-priority accounts on my plate, revisiting inactive leads often got pushed aside. I needed a way to quickly assess past activity, identify real opportunities, and put together a relevant proposal without starting from scratch.
Solution:
I used Monarch to identify the account in my inactive list. Using Accounts Master and Projects, I quickly reviewed historical proposals, creative notes, campaign performance, and spend patterns. With that context, I was able to build a pitch that felt specific, timely, and tailored to the client’s current needs. I also used Espresso Shot to set reminders for timely follow-up and ensure the account stayed active in my pipeline.
Key Benefits:
- Closed a new multi-platform campaign within two weeks of re-engagement
- Recovered a dormant account and added it back into my active list
- Increased my booked revenue by 18 percent for Q3 compared to the previous quarter
- Improved my follow-up consistency and response rate with fewer touchpoints
Matrix function(s) utilized to achieve this success:
- Accounts Master for quick access to past campaign data and notes
- Projects to organize proposal elements and keep materials in one place
- Espresso Shot to schedule proactive reminders and follow-ups
- Pipeline tools to monitor account status and keep momentum moving toward close
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