We recently hosted a Candid Conversation on 'Using AI to Advance your Ad Ops' as part of our Media Ad Sales Summit Event Series. For those that were unable to join us, here are 5 key takeaways along with video recording from the event.
- AI for Ad Ops is not just hype. It is being actively used in the industry, unlike some previous technological trends.
- Recent AI advancements include improved speech recognition, computer vision, and large language models.
- AI applications in ad tech and sales include customer segmentation, predicting seasonality and demand trends, and analyzing ad placement in video content.
- Clean, high-quality training data for effective AI models is mission-critical.
- AI is being integrated into existing workflows and systems, such as automating video management processes and optimizing ad insertion in content, while also being used to accelerate product development efforts.
We at Matrix are excited to be leaning in on AI; integrating it into our Monarch media ad sales platform for our users to leverage and accelerate their workflows. We are also using it to advance our product development efforts.
We look forward to how we as an industry can continue to collaborate on key topics that impact us all in the spirit of a 'rising tide lifts all boats'.
Thank you to our sponsors for the event: pureIntegration, Cognistx, Imagine Communications, and FinCons.US.