---
title: 5 Key Takeaways for Using AI to Advance Ad Ops
description: Listen in to the Candid Conversation on 'Using AI to Advance your Ad Ops' as part of the Matrix Solutions Media Ad Sales Summit Event Series.
---

[Matrix Blog ](https://blog.matrixformedia.com)

# [5 Key Takeaways for Using AI to Advance Ad Ops](https://blog.matrixformedia.com/5-key-takeaways-for-using-ai-to-advance-ad-ops)

 Written by [Team Matrix](https://blog.matrixformedia.com/author/celiavine) | October 30, 2024

We recently hosted a Candid Conversation on *'Using AI to Advance your Ad Ops'* as part of our [Media Ad Sales Summit Event Series](https://www.matrixformedia.com/2024-media-ad-sales-summit-candid-conversation-event-series?hsLang=en-us). For those that were unable to join us, here are 5 key takeaways along with video recording from the event. 

1. **AI for Ad Ops** is not just hype. It is being actively used in the industry, unlike some previous technological trends.
2. Recent AI advancements include **improved speech recognition, computer vision, and large language models**.
3. AI applications in ad tech and sales include **customer segmentation**, **predicting seasonality** and **demand trends**, and **analyzing ad placement in video content.**
4. **Clean, high-quality training data **for effective AI models is mission-critical.
5. AI is being integrated into existing workflows and systems, such as **automating video management processes** and **optimizing ad insertion in content, **while also being used to** accelerate product development efforts.**

We at [Matrix](https://www.matrixformedia.com/?utm_campaign=Media%20Ad%20Sales%20Summit%202024&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_maeHRoovgYGOwG5v3FxU_q0TP3xX_C4ADZ8GsljdfvRXNuP2fQ5AK_xoHUQCxRDD6J-f7&hsLang=en-us) are excited to be leaning in on AI; integrating it into our [Monarch media ad sales platform](https://www.matrixformedia.com/monarch?utm_campaign=Media%20Ad%20Sales%20Summit%202024&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_maeHRoovgYGOwG5v3FxU_q0TP3xX_C4ADZ8GsljdfvRXNuP2fQ5AK_xoHUQCxRDD6J-f7&hsLang=en-us) for our users to leverage and accelerate their workflows. We are also using it to advance our product development efforts.

We look forward to how we as an industry can continue to collaborate on key topics that impact us all in the spirit of a 'rising tide lifts all boats'.  

<https://youtu.be/DjgfvYQpPu4?feature=shared>

 

Thank you to our sponsors for the event: [pureIntegration](https://www.pureintegration.com/), [Cognistx](https://www.cognistx.com/), [Imagine Communications](https://imaginecommunications.com/), and [FinCons.US](https://www.finconsgroup.com/). 

 

 

[View full post](https://blog.matrixformedia.com/5-key-takeaways-for-using-ai-to-advance-ad-ops)

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