Ad Decisions Driven by Better Data

Sponsored Content from Matrix as published on NextTV.com

Today’s advertisers have more options than ever before.  Choices for television viewers are expanding due to an ever-growing array of FAST (Free, Ad-Supported Television) linear channels and on-demand OTT services that offer an astonishing variety of fully or partially ad-supported tiers. 

Making decisions about where to place ads has become more complicated for advertisers. Long gone are the days when simple CPM/GRP (cost per thousand/gross rating point) analysis drove ad buying decisions. Instead, advertisers are looking for actionable data to use when developing RFPs for ad placements. 

Broadcasters and media companies can benefit by upgrading their infrastructure to enhance the range of viewer data that their media sales organizations can provide to advertisers.

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